Chinese tourists jet in today for ground-breaking partnership

© A GROUP of 343 Chinese business and leisure tourists is expected in the country today under the “Tour Africa – New Horizon” project aimed at attracting Chinese visitors to Africa.

The group arrives in Zimbabwe after touring Djibouti and Tanzania.

In an effort to bolster the growing tourism industry, the Zimbabwe Tourism Authority mooted the initiative on April 6 when the Environment, Tourism and Hospitality ministry inked a Memorandum of Agreement with Chinese firm Touchroad International Holdings to facilitate investment and promotion between Zimbabwe and China.

Tourism minister Prisca Mupfumira heaped praise on the budding relations between China and Zimbabwe.  “With the support from Touchroad International Holdings group and the government of the People’s Republic of China we have no doubt that our grand goal of increasing tourism arrivals from China will be achieved much earlier than 2025,” she said. 

Mupfumira said Zimbabwe was ready to do everything possible to make the stay of the incoming visitors a memorable one.  The group is expected to tour the Unesco World Heritage Site of Great Zimbabwe National Monument, and the majestic Victoria Falls.

Zimbabwe has a lot to offer on the tourism front with flawless wildlife and nature, a rich history and cultural heritage, the mythical Kariba, the sublime Zambezi river, the evergreen mountain range of the eastern highlands among other key attractions.

Director general of the Zimbabwe Parks and Wildlife Management Authority Fulton Mangwanya said this was a golden opportunity for Zimbabwe. There is going to be a Zim-China Business Forum aimed at building business synergies and possible long term fruitful business relations. 

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