Daily News best for political, local news: Zamps

THE Daily News continues to outshine competition, according to the latest Zimbabwe All Media Products Survey (Zamps). Zamps report for the second half of 2018 showed that the Daily News’ national daily print readership is at eight percent during the period, compared to Newsday’s six percent. Government-controlled The Herald and its stablemate, the Chronicle, are at 11 percent and five percent respectively.

The Daily News also continues to be the only national newspaper which scores consistently highly across the country’s 10 provinces, and in both urban and rural areas as well — with its competitors tending to do well only in some regions, and not nationally.

In terms of the sections that draw thousands of readers to its pages every, the Daily News — the country’s most influential newspaper by far — also continues to score highly for its inimitable political and local news reportage, as well as its sports coverage. Zamps is a continuous local media study that is commissioned by the Zimbabwe Advertising Research Foundation (ZARF). 

Its main objective is to gather data on the consumption and usage of different media platforms and commercially-produced products.
It provides comprehensive information to stakeholders about the audience for all media — both electronic and print — and thus provides stakeholders with an industry-wide, single trading currency for advertisers, advertising agencies and media owners for the buying and selling of media space.

Though Zamps has its critics, it is currently the only decent bird’s eye view of Zimbabwe’s media sector — with the rest of what is bandied about as “studies” on and “awards” to the industry patently dodgy and wholly untrustworthy.

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