Efforts to revive flower industry

HARARE - Zimbabwe is seeking to revive the flower industry decimated by the land reform programme with plans to put 1 000 hectares of cut flowers under plantation.

Under former president Robert Mugabe, authorities carried out often violent seizures of white-owned farms in a bid to address what they called injustices during British colonial rule, slashing exports of $60 million of cut flowers to next to nothing.

Zimbabwe, which used to be second largest exporter after Kenya, is looking to regain its place in the sun.

Agriculture, Lands and Rural Resettlement deputy minister Davis Marapira said Zimbabwe was looking at boosting cut flower production and potentially generate $200 million by 2023.

“We are coming up with a comprehensive policy that should outline these targets and how we intend to achieve them,” Marapira was quoted by Farmers Voice.

He said the cut flowers; mainly roses would be targeted for the European markets. Zimbabwe’s traditional main flower producing areas were Banket, Concession, Glendale, Bindura, Harare, Goromonzi, Trelawney, and Kwekwe, growing mainly roses.

In 2015, the flower export plummeted to $3,2 million.

Comments (2)

Arikuyenda kupi and how , China ?. Varungu ava vaisenzera mambo wavo ma profits ese ayiyenda kumhiri kwemakungwa. Panoti netseyi , netherlands does well iripaduze , uye keukenhof inovaraidza uchizvifambira zvako , less carbon footprint.

V.Musorobhengu , Herb flower and salads farm , Goromonzi - 23 August 2018

There floriculture market is huge with new markets emerging in China, Russia, Middle East. The demand evaluation for cut flowers also shows huge deficit in Southern Africa. This is a real oppotunity to generate forex for the country. However, 1,000ha by 2023 may not be realistic given the huge CAPEX requirement for the industry.

Dananai Matondo - 17 September 2018

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