Unplugged still going strong

HARARE - The first event of the monthly music and lifestyle festival, Unplugged, held in Pomona at Wingate Golf Club on Saturday proved that it is far from dying out but instead becoming a culture as it started on a high.

While other event promoters are staying away from outdoor musical concerts, due to the rainy season and afraid of low turnouts, Unplugged has proved that even with expected harsh weather conditions, people can still come out in full force.

Performing at the gig were Plaxedes Wenyika, Bryan K, Sylent Nqo, Probeatz and Ja Afrik. On the decks line-up was Ray Dizz, Reverb 7, TK Beats and Chucknosis.

The event planners have also introduced various mechanisms to fight the long entrance queues that characterised last year’s shows, including advance payment systems, membership cards and separating queues for different payment methods.
Apart from convenient entrance to the shows, a card holder is also able to access discounts and promotions from selected retailers and service providers across the city including restaurants, beauty spas among others.

The monthly festival has also continued its partnership with Coca-Cola, with other entrepreneurs taking advantage of the large and diverse crowd to advertise and sell their products.
Coca-Cola Zimbabwe market activation manager Vee Chibanda recently told the Daily News that her organisation was pleased to partner with Unplugged.

“We believe the platform is a great platform for us as Coca-Cola because we have a mission to help and grow upcoming artistes.

“Unplugged is unique and among the best partners to be with us, it promotes all artistes hence we are here to bring happiness to our consumers as music is what brings happiness to the people.

“We are hoping to take the initiative to all parts of the country.”

Chibanda said. Unplugged is a “family-friendly” monthly music festival co-founded by Chiedza Danha and Elina Chipumha, it features established and upcoming musicians and the event is in its fifth year.

Some of the musicians who have performed on the previous editions of the monthly event include Edith WeUtonga, Eve Kawadza, DJ Stavo, Oliver Mtukudzi, Killer T, Jah Prayzah, Tehn Diamond, Macy, The Red and Victor Kunonga among others.

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