Harare carnival launched

HARARE - Government of Zimbabwe takes full cognisance of the benefits derived from the Harare International Carnival, hence has already allocated adequate resources to ensure the successful staging of an excellent event.

Deputy Minister of Tourism and Hospitality, A Ndhlovu told thousands of people gathered in Highfield on Saturday at the launch of this year’s Carnival set for September in Harare that government expresses its gratitude over Big Time Strategic Group’s invaluable support to the event.

Big Time Strategic Group has committed to sponsoring the Carnival for the next three years; hence the event has now being christened Bigtime Harare International Carnival.

On Saturday thousands braved the chilly whether as they were entertained by several musicians at the launch at Takashinga Cricket Club in Highfield, among them Jah Prayzah, Soul Jah Love, Peter Moyo and Andy Muridzo among others.

Ndhlovu said the sustainable partnership that has been forged between the Zimbabwe Tourism Authority, ZTA and Big Time Strategic Group answers the clarion call that has always been advanced by Government for the establishment of Public Private Sector Partnerships (PPPs).

“As we have heard from the sponsors and the ZTA Chief Executive, the Carnival is just one of the numerous projects that will be pursued through this partnership.

“We are happy that the two partners share the same vision that is mainly centred on crafting projects that will create employment for our people, empowerment of communities and ultimately spurring the growth of the national economy.

“As a Ministry we have made an undertaking to continue investing in policies that advance the growth of the tourism sector. We are very happy that our implementing agency, the Zimbabwe Tourism Authority (ZTA), continue to respond swiftly and diligently to the policy dictates by coming up with innovative destination marketing strategies like the Harare International Carnival,” said the Deputy Minister.

She said true to its billing, the Harare International Carnival has become the biggest street party in southern Africa.

“In this scope the event has become a key platform for deepening international cooperation and understanding among participating countries.

“I am informed that more than 25 countries are expected to attend the Carnival this year including the peoples’ favourites Samba Queens from Brazil.”

Ndhlovu said they were also hopeful that this event will stimulate and generate domestic tourism traffic. It is my desire to see the growth and development of Domestic Tourism as this should be the mainstay of our tourism.

“I am convinced beyond reasonable doubt that the Carnival has great potential to meet our expectations but to realise this I want to implore the tourism industry to create affordable packages for our people modelled around the carnival to enable visitors from outside the city to also attend this mega event.”

“Events tourism like this carnival dovetails well with other national programmes and strategies like the national economic blueprint ZIMASSET.”

She added that the concept behind the Carnival of creating legacy projects for the people of Zimbabwe is welcome. “This developmental thinking is also in line with the United Nations thrust where upon they declared 2017 International Year of Sustainable Tourism for Development.

“The sustainable legacy projects you have proposed for this year will definitely improve the image of our capital city and will impact positively on the livelihoods of our people.

“I am delighted to hear that the City of Harare is a major partner in the Harare International Carnival as we all strive to bring back the Sunshine City Status of our capital. In the same vein I want to take this opportunity to urge other corporates and stakeholders to come on board emulating the shining example shown by the Big Time Strategic Group.”

She said improving the image of our Capital City requires a multi sectorial approach beyond the tourism Industry.

“To all people out there, regardless of colour, race and creed, I want to encourage them to be part of this Carnival, a platform bringing us together to celebrate our differences and uniqueness as a people of one nation, one continent and one World.

“I am quite sure that the Harare International Carnival will have lasting positive memories and impressions on our people and visitors alike.”

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