Moyo to represent Zim at global fashion showcase

HARARE - Tafadzwa Moyo, the founder of the Kiddhunta Clothing Label, has been selected to be the first ever Zimbabwean designer to take part in the prestigious International Fashion Showcase (IFS).

Moyo landed the historic chance to feature in (IFS) 2017, set for Somerset House in London from February 17 to 21, after his designs were judged to be better than that of six other Zimbabwean nominees — Tapiwa Mudekunye (Yanai Fashion Line), Sibonginkosi Makaya (Ceca Fashion Line), Brian Motsi (Chenna Nenni Fashion Line), Amy Peters (ADNP Fashion And Makeup House), Ishmael Tsakatsa (The Zargue’sia Brand) and Munya Chimanye (Bud by Zuvva).

British Council Zimbabwe director, Sam Harvey, is confident that the Kiddhunta Clothing Label creator will benefit from exhibiting at the event being spearheaded by her organisation, British Fashion Council and Mercedes-Benz.

“Tafadzwa’s participation at IFS 2017 serves as an opportunity to create and promote a new generation of collaborations between artists and creatives entrepreneurs.

“Tafadzwa will be exhibiting in the Next in Line category curated by Shonagh Marshall, Fashion Curator at Somerset House, together with 10 to 12 other designers from other countries as part of a group installation within the International Fashion Showcase,” said Harvey.

According to British Council project assistant, Charmaine Chitate, Moyo and the six other Zimbabwean nominees responded to an open call for applications in July last year.

“In our call, Zimbabwean designers were requested to submit an expression of interest, biography and links displaying their work as the call was open to designers within their first five years of industry

“Through the open call, we received an exceptional response from the fashion community in Zimbabwe including designers based outside the country. From the submissions, British Council Zimbabwe was able to nominate seven designers to the IFS 2017 Advisory Panel,” said Chitate.

IFS 2017, the sixth edition of the annual showcase, which will feature emerging fashion designers from 25 countries, forms a key part of London Fashion Week Festival. Mercedes-Benz, which has established itself globally as a key player and partner at key international fashion shows and events, will support IFS for the first time this year.

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