Boost for women-led businesses

HARARE - Women's rights advocate group, Stimulus, will next year launch a campaign for consumers to choose products and retailers that support women-owned businesses across the country.

Stimulus executive director Rudo Nyangulu-Mungofa, on Friday said Stimulus’ Choose Women: Buy Local (CWBL) initiative was in response to the need for women-owned and run businesses to be afforded better access to markets.

“Through the initiative we want women-owned businesses to be given capacity development support through training, be mentored and develop better networks to help them grow their businesses…

“CWBL will be officially launched in January 2017 by which time we expect to already have fully registered members that have market ready products and services that we can promote,” she said at the Women in Entrepreneurship Day celebrations which were held in the capital at the Swedish Embassy.

Nyangulu-Mungofa said CWBL believes in the principle that if you, “Empower a woman and you empower the whole community”.

“CWBL is an alternative approach to conventional marketing and trade access routes to market focused on giving greater visibility and increasing revenues of women-owned and women-run businesses while strengthening the leadership capabilities and the business.

“It also offers consumers a powerful way to support women-owned and women-led businesses which in turn reduces poverty and gender bias whilst supporting locally-grown and manufactured products through their everyday shopping,” Nyangulu-Mungofa said.

CWBL promotes these businesses on various platforms online and offline, ensuring that consumers in their locality are aware of their businesses and the products and services they offer.

“Simultaneously, the women who own and or lead these businesses will receive capacity development support through Stimulus business hub.

“This will allow CWBL members to be economically empowered, grow their businesses, create employment and improve their lives,” she said, adding membership was accessible to every woman and all women were encouraged to apply.

To qualify for membership, applicants must prove that the applying business is woman-owned and or is woman-run; where the business produces, or manufactures products.

“Those products must be made from raw materials sourced locally where available and must be assembled locally; where services are offered, locally-based resources must be utilised primarily and the business must comply with the CWBL Green Business Policy in the way they conduct their businesses,” she said.

Comments (1)

I really support this motion, that when you empower a woman , you empower the nation. Mr Editor please hep, am interereted in joining STIMULUS, how do I get hold of them.

JS - 24 November 2016

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