Zimbabwe's first ever braai day beckons

HARARE - Music legend Oliver Mtukudzi, Zimdancehall star Killer T and songstress Ammara Brown will perform during Zimbabwe’s first ever braai day to be hosted by Castle Lager at Alexandra Sports Club on October 29.

The event, which will run under the theme “ultimate braai,” seeks to facilitate the consumption of 10 tonnes of meat on the day.

“The idea was born from the strong association between braai activities in the country, beer consumption and listening to music.

“Castle lager, as the flagship clear beer brand for Delta Beverages, is giving all braai lovers a platform to come together and set their own record of braaing 10 000kgs of meat, enjoy their favourite lager whilst listening to good music on the day,” said Delta Beverages marketing manager Patricia Murambinda.

She added that the forthcoming event is part of Delta Beverages’ recently launched campaign.

“As part of cementing our new communication platform launched early this year dubbed “It all comes together with a Castle,” this braai day will see music, the braai and the Castle coming together bringing to life what Castle stands for.

“It is a day filled with fun and activity where records will be broken. We will have the longest braai stands of up to 200m and the biggest crowd to attend a single braai event. To add to the excitement, a braaiometer will be on site showing the consumption levels of meat as the day progresses,” said Murambinda.

The Delta Beverages marketing manager said Zimbabwe’s first ever braai day would also be linked to the company’s corporate social responsibility initiative.

“For every kilogramme of meat consumed, Castle Lager will donate an equivalent amount that will be shared equally by Mpilo Central Hospital in Bulawayo and Harare (Central) Hospital.

“We are encouraging everyone to participate in this worthy cause, remembering that for every glass of Castle Lager raised, the cheer goes way beyond the beer to help our brothers and sisters who are hospitalised,” she added.

To make the braai day successful, Delta Beverages has partnered with popular braai spot outlets which include Pahuku, Mega 2, Family 24, Paramount and Farai.

“They will be assisting with the braaing of meat. However, there will be braai stands available for own braaing. We are calling all braai patrons of these areas to come and enjoy their favourite braai at Alex Sports Club on the 29th of October.

“To bring excitement to the day’s activities we have lined up an exciting “Tshisa Nyama Promotion” that will run in selected outlets and consumers stand a chance of walking away with one of 50 castle cooler boxes or one of 50 braai stands.

“For one to participate they are required to buy either a 375ml Castle pint, 340ml NRB or 750ml quart and collect four crowns marked braai and attach these to an entry envelope and deposit these into a redemption box in a participating outlet,” said Murambinda.

Comments (2)

While this event might sound like a good idea, who has spared a thought for the long-suffering families in Alex Park? This event will keep them awake all night with very loud music, screaming and motor racing by drunken clods, until the next morning. Remember, there are elderly people, babies and hard-working people living in their paid-for houses who have to get their rest for the next day. This event should be held at the National Sports Stadium, not next door to people's houses! As far as I am concerned, Delta Breweries has shown itself to be staffed by uncaring and money-hungry people who could not care less what anyone thinks as long as they are making money. Yes, I know they are blowing their horn about their "social responsibility", but this level of uproar will be too much. When they had the Golden Pilsener Afro-fusion event at Belgravia sports club in September, that lasted until ONE in the MORNING. When I tried to post my complaint on Delta's website, it refused to deliver it to Patricia Murambinda. I doubt she even checked local websites like "newsday" where I posted my complaint. Once again, I repeat, these events should be held at the National Sports Stadium. It has the necessary distance from residential housing, it has the capacity. For the sake of long-suffering members of the public, relocate this event to the National Sports Stadium! As a last point, where did they get the 10 000 kgs - not tonnes - of meat? I saw an article on the net about Botswana shooting 400 stray Zimbabwean cattle. Are these carcasses going to braaied on the 29th of October?

Bru Joseph - 24 October 2016

Dear Bru, this event has the blessing of local authorities. One night wont kill you nor will it kill all the elderly sickly etc people you have mentioned. As for drunk racing boys you have mentioned it is the responsibility of the ZRP who will be out in full force to ensure safety. Thank you for your understanding.

ronald - 28 October 2016

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