Candy Maine makes inroads

HARARE - Upcoming Afropop artiste Candy Maine is attracting national attention thanks to his swanky videos that have won him several award nominations.

His most successful video to date was for the song “I don’t care when I am in love.”  The video made by award-winning director Andy Cutta, was nominated for the 2015 edition of the Zimbabwe Music Awards (Zima) in the Best Video Category.

Though Candy Maine eventually lost the award to Roki and Ex-Q’s “Alleluya,” the 27-year-old artiste regards his nomination as the turning point in his career.

“It gave me the encouragement to produce more music videos. The nomination alongside several top artistes showed me that I was doing something right and that I was in the right direction,” said the Chitungwiza-bred artiste.

Candy Maine, who was born Shawn Tinashe Magauze, has just released two new videos that appear destined to take his brand to new heights.

“I have released videos for the songs Fashionista and Give Me Your Number.  For these two great videos I employed the services of the award-winning Andy Cutta.

“My experience in making videos is reflected on the new videos. Apart from Andy Cutta, I have also worked with other top names that include Slimaz and Angel Arts,” he said.

The prolific Candy Maine has also lined two new albums that are set to be released within the coming month.

“The two imminent albums are You See Me Shining (Hip Hop) and Mercury.com (Afropop),” he said.

Despite the Zimbabwe’s deteriorating economy which affected the music industry in a big way, the Lovi Wami singer is delighted to surviving off his arts career.

“I am a full-time musician. I get money through corporate gigs and performing at various other events. I am also holding shows around Harare. I am scheduled to perform at the Harare International Carnival (HIC) and Miss Zimbabwe Tourism,” he said.

Candy Maine has urged young upcoming artistes to keep plugging away despite the serious challenges posed by the economy.

“They shouldn’t give up their dreams because of this. They should keep working hard and if they are genuinely talented, they will make it in the long run,” said the Give Me Your Number singer.

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