'Media crucial to football growth'

HARARE - Zimbabwe Football Association (Zifa) president Philip Chiyangwa says the media and football stakeholders need each other for the growth of the game.

Chiyangwa, who was recently appointed Fifa secretary general for Anglophone countries, was speaking as the guest of honour at media workshop organised by the Castle Lager Premier Soccer League.

“Football and the media are inextricably intertwined hence it is undeniable that the popularity and the beautiful game enjoys today is a direct result of tireless efforts of members of the fourth estate,” Chiyangwa said.

“I am reliably informed that the major objective of this workshop is to broaden the understanding of the management and administration of football in Zimbabwe.

“Football and sport journalism have evolved and undergone a revolution. I am confident that this workshop will enlighten participants on pertinent issues with regards to latest trends in football management, coaching, media operations, management of competitions, crowd management, fair play code, laws of the game, role of the media in football development, integrity in sport and club licensing.”

Chiyangwa added: “I’m very optimistic that this three-day all-embracing workshop will also come up with areas of continuous mutual cooperation between the media and football administrators.”

PSL chairperson Peter Dube said the workshop will be an annual event and efforts are also underway to hold a similar workshop for the club leaders.

“This is a step in the right direction as we seek to reinforce our relations with all stakeholders,” Dube said.

“The media is a very important stakeholders who contribute to our success by bringing the game of football to the people.

“Media plays a vital role in promoting football. Positive media attitude leads to sponsorship bigger crowds and more commercial activity.

“As we move forward, we ensure that this workshop becomes an annual event so that there is continuity and that we keep engaging each other in our day to day work.

“We plan on organising similar workshops for our club leaders and other football stakeholders so that we can improve the way we operate.

“We would like to thank our principal sponsors Delta Beverages for their continued support.”

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