Zim to host China-Africa conference

HARARE - Zimbabwe is set to host the first ever China-Africa Tourism conference next year, an event the Zimbabwe Tourism Authority (ZTA) believes will “enable the continent to penetrate the Chinese market”.

ZTA chief executive Karikoga Kaseke on Friday said his institution will co-host the conference, in Victoria Falls, with Chinese Friendly International, led by Kurt Grotsch, Dean of Catedra of a Chinese think-tank.
“The two organisations will join hands in organising this conference that will gather over 1 000 tourism players and experts from Africa and China. Participants will engage in knowledge transfer on how African countries can easily penetrate the Chinese market,” he said.

“Among the expected delegates will be African tourism ministers, heads of national tourism organisations, Chinese embassies in Africa, UNWTO, PATA, World Tourism Cities Federation (WTCF) and various tourism stakeholders from China and Africa,” Kaseke said.
The ZTA boss said the gathering was set to increase cooperation among African destinations in offering seamless multi-destination packages suitable for the Chinese market.

“Zimbabwe is consolidating its tourism promotion efforts in China as it aims to benefit from the multitudes of Chinese long haul travel to Africa,” he said, adding that “at the end of the conference a real experience of Chinese-African encounters will be compiled in the form of a White book which will further enhance knowledge sharing.”
According to the China National Tourism Administration (CNTA), a total of 120 million Chinese tourists travelled abroad during 2015.

CNTA recently projected a boom in Chinese outbound tourists from an initial projection of 240 million to 600 million by 2020.
In recent years, Chinese tourists have topped the global ranking of per capita outbound consumption, making China the world’s biggest source of tourists with the biggest spending power, and contributing to the development of the global tourism sector.

“China, the world’s biggest source of tourists, continues its supernormal growth thanks to the increase of disposable income, strong exchange rate of renminbi, improved travel facilities and policy incentives for outbound tourism.
“China’s outbound tourism market has grown remarkably in the past two decades, benefiting a batch of tourist destinations worldwide, in particular those in the Asian Pacific region,” he said, adding Zimbabwe wanted to tap into this market.”

Comments (1)


peace - 6 August 2016

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