Coca-Cola unleashes hot TV programme

HARARE - Coke Studio, a 16-week music show which features African musicians from different genres and backgrounds fusing their diverse styles, is now in its third week on ZBC-TV.

The music programme, broadcast on ZBC-TV at 6:30pm every Tuesday, features top artistes from the continent who include the likes of Oliver Mtukudzi, Mi Casa, Cassper Nyovest, The Mahotella Queens, among others who have come from all corners of Africa to unite in their shared passion for music.

Coke Studio is unlike any music show currently playing on Zimbabwean televisions.

Artistes from diverse genres pair up, fuse their styles and come up with an entirely new track in just three days.

The entire song-making process, from start to finish, is caught on camera giving audiences a “fly-on-the-wall” look into how the music is made.

Viewers can watch their favourite musicians in action, witness all the behind-the-scenes drama and most importantly, listen to each artiste perform their fusion track.

“Coke Studio is all about bringing African talent together, to create fresh and interesting music. We have chosen some of Africa’s best artistes and challenged them to use what makes them unique — their background, their nationality, their musical genre — and fuse it with someone else’s.

“The product of which is something never been seen or heard before,” said Coca-Cola Zimbabwe brand manager Vee Chibanda.

The show has also opened doors for undiscovered talent in Africa with Coke Studio Raw.

Raw introduced to give struggling, talented artistes who are not signed to a label, a chance to break into the industry.

Raw artistes were given two days in a professional studio to work up a track with two up-and-coming producers.

Eight of the 16 artistes from Raw, made it into Coke Studio and will be featured on the show.

“From generation to generation, music has been and will always be a means of expressing ourselves.

“It steers our emotions and enhances our lives. From Hip-hop, Pop to Jazz, music makes the soul happy.

“Coke Studio is about pushing boundaries,

exploring the length, breadth and depth of musical possibilities and ultimately keeping a diverse Africa a little more connected,” Chibanda added.


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