Mzembi takes UNWTO bid to Africa

HARARE - Tourism minister Walter Mzembi is in Abidjan, Cote d’Ivoire for a meeting of African tourism policy makers, where he is also expected to further push for his United Nations World Tourism Organisation (UNWTO) bid.

This also comes as the Zanu PF legislator has just completed a tour of America to rally diplomats accredited to the United Nations in Washington and New York.

Mzembi, who has received strong backing from President Robert Mugabe’s government and the Southern African Development Community Council of Ministers, joins 18 African tourism ministers in Abidjan to discuss the challenges of the sector and the priorities for the programme of work of UNWTO in the African continent.

Tourism experts say the trained engineer’s 10 point plan, which includes an integrated marketing and product development of African destinations, revamp of visa and taxation issues as well as improvement of connectivity, augurs well for the African Union’s regional integration vision. Mzembi is set to battle it out with six other candidates from Mexico, Colombia, two internal UNWTO directors, Seychelles and possibly China to replace the outgoing secretary-general Taleb Rifai.

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