Nissan commits to Zim

HARARE – Zimbabwe’s number one car brand is here to stay. This was the word from Nissan today in preparation for the Zimbabwe International Trade Fair, which starts next week from April 25 and runs until 30 April.

Now in its 57th year, the Trade Fair aims to accelerate growth in Zimbabwe by bringing together a variety of private and public sector stakeholders, who can also take advantage of valuable information-sharing and networking opportunities.

Nissan South Africa, responsible for markets in Sub Saharan Africa, is using this premier intra-regional trade industry event - featuring a cross-section of sectors - as a platform to underscore its commitment to the country.

“Zimbabwe is an important market in our Sub Saharan Africa growth strategy, which aims to put Nissan among the top three auto companies in Africa,” Nissan Sub Saharan Africa’s  general manager Liz Segal,.

“Our brand has grown in popularity in Zimbabwe since we established a presence almost 50 years and we are fully committed to increasing our already substantial market share in support of our Sub Sahara Africa goal.”

Nissan is currently the top brand in Zimbabwe with a 30 percent market share, thanks to strong sales of light commercial vehicles (LCV) including the favourite NP300 Hardbody, the half-ton NP200 and the one-tonne Nissan Navara.

The pickups’ sturdiness and reliability have long made them a stalwart in Africa. But coming into their own are Nissan’s crossover range – where the Japanese automaker boasts global leadership - as well as its sports utility (SUV) and passenger ranges.

The Trade Fair is an opportunity to showcase some of the local products in these categories – for example, the NP300 pickup, Sentra sedan, and crossover Qashqai and X-Trail.

“As a customer-orientated company – committed to a global vision of putting the customer at the centre of everything we do - our aim is to tailor our products for individual markets. We want to bring the right car to the right market at the right time. This is especially important as demand for cars in all categories increases in Africa,” Segal added.

Key to Nissan’s success in Zimbabwe is support from local distribution partners, selected from an established network to act as custodians of its brand.

“Through our distribution partners we have representation at various sales and service outlets in Bulawayo, Harare and Mutare,” she said adding that the company’s network is expanding to major centres.

While Nissan sales are driven largely by government, corporate and mining industry fleets, the Trade Fair is an opportunity to promote its wide range of products to private individuals. The Trade Fair is open to the public on Friday 29 April and Saturday 30 April.

“We invite members of the public to pop into our stand and see innovation and excitement – what our brand stands for – at its best,” encouraged Segal.

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