OK Grand Challenge promotion begins

HARARE - The 28th edition of OK Grand Challenge promotion gets underway in Zimbabwe today with this year’s event aiming to reward thousands of the country’s biggest retailing giant customers.

This year’s promotion runs from today until June 4, when the promotion culminates in the Ok Grand Challenge Horse racing at the Borrowdale Race Course in the capital.

The 2016 OK Grand Challenge will run for seven weeks.

Yesterday, OK Zimbabwe held a suppliers briefing at the Borrowdale Race Course’ Glass House where this year’s prizes were unveiled.

Associated Newspapers of Zimbabwe (ANZ) — publishers of the country’s leading independent paper, Daily News — are among the main supporting partners to the 2016 ok Grand Challenge.

“We at OK Zimbabwe Limited are proud to run the 28th OK Grand Challenge Jackpot Promotion, along with the usual race horse that have helped change the retail promotional landscape over the past 27 years,” OK Zimbabwe said in its notes to  the suppliers briefing yesterday.

“This year we celebrate rocking the retail market, changing the retail landscape of Zimbabwe, touching and changing lives across Zimbabwe and entrenching our position in the Zimbabwean retail sector.

“The promotion is scheduled to start on Thursday (today) April 14, 2016 and culminates in the OK Grand Challenge Horse Race at the Borrowdale Race Course on Saturday, June 4. Last year, our 27th Anniversary celebration Promotion and Race Day proved that the campaign and all is elements have become inextricably intertwined in Zimbabwe’s retail calendar and in most Zimbabweans’ lives.”

OK Zimbabwe expects to surpass previous records at the grand finale, on race day, where huge crowds have always made the event a colourful spectacle.

Last year, 72 000 people thronged the Borrowdale Race Course on the grand finale surpassing the 65 000 who attended the 2014 OK Grand Challenge, on its final day.

“The promotion and horse race continue to boast international reach as they attract regional customers as well as participating horses and punters from all over the world who watch the horse race via live television,” said OK Zimbabwe.

This year 48 corporate partners and more than 120 products are participating in the OK Grand Challenge promotion.

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