King Labash's video debuts on Trace TV

HARARE - South Africa-based Zimdancehall artiste King Labash’s recently-released video titled Zvakumberi has made the grade on Trace TV.

Labash’s marketing manager, Hillary Punchline Mutake, told the Daily News that the video’s success “is a fitting reward to the investment made in the project”.

“The video was shot in South Africa and was sponsored by a leading international brand. All the expenses were estimated at around R150 000 and these ranged from hiring models, vehicles and houses.

“Each model costs about R1 500 per day and each car about R10 000,” said Mutake.

The respected music personality believes the success of King Labash’s video could trigger more interest in Zimdancehall music.

“If our products are being showcased on international platforms such as Trace TV then it is a big breakthrough for the industry.

“We encourage other Zimdancehall artistes to follow suit by investing a lot in their works so that they can compete against international quality videos,” said Mutake.

Zvakumberi is in the running for the Best Video gong at the Zimdancehall Awards on tonight at 1+1 Long Cheng Plaza.

The classy video is up against Musandidaro (Bounty Lisa), Happy Time (Freeman), Chiramu/I Cry (Winky D), Anondifonera (Sniper Storm) and Ziontaks (Ladies Edition.)

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