Samsung commits to Zim

HARARE - South Korea-based Samsung Electronics Company Limited (Samsung) says it is committed to provide high quality products to the Zimbabwean market and empower local companies.

“Samsung share the commitment to bringing high quality, highly desired products to the consumer market and together we have succeeded with the opening of the production plant”, said the company’s chief executive in Zimbabwe, James You.

This comes as the international electronics firm recently launched its Zimbabwean unit — Samsung Zimbabwe — that will manufacture refrigerators and television sets.

To date, the company has established a manufacturing, sales and service outlet as well as an Engineering Academy at the Zimpost Complex along Airport Road.

Samsung Zimbabwe director Milton Macheka said the production plant is a strategic tool that will create jobs for the local people. The plant will assemble television sets ranging from 32 inches to 55 inches and a range of refrigerators.

“Semi-knock down kits are currently being assembled for televisions. This is just the initial stage of the project and we are looking at using local content in the assembly,” he said adding that the local industries must be able to meet the Samsung standards in order to supply.

“So far, we have identified potential local companies, one that is engaged in an injectionmoulding and another that does plastic manufacturing. This is a bold and empowering move as it shall create employment, and also make original Samsung products affordable,” Macheka said.

Samsung Zimbabwe is also expected to assist local companies that may want to supply equipment to get credit lines to make sure that their supply meets international standards.

Economic analysts say Samsung, through its local assembling plant would be able to realise real demand for its consumer products and develop more access points — face activities to facilitate education and create demand on consumers.

Businessdaily is also reliably informed that a digital village is also to be established by Samsung in a rural location and will consist of a solar-powered Internet school, tele-medical centre, solar-powered generator and a basic home lighting solution to assist children with homework.

The electronics giant inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions.

The latest development comes at a time South Korea — a strong ally of the United States— has maintained good, cordial and co-operative ties with Zimbabwe since the establishment of diplomatic ties with Harare in 1994.

South Korea has rendered assistance to Zimbabwe in various sectors including agriculture, health, education, energy, technical training as well as water and sanitation when the southern African country was under targeted sanctions.

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