Zim Colour Run called off

HARARE - This year’s edition of the Zimbabwe Colour Run has been called off due to financial challenges.

The colour run, which began locally in 2013, is a fun run or walk in which participants donning white T-shirts are splashed with vibrant, non-toxic colours as they make their way around the fun course.

Zimbabwe Colour Run director Victoria Moore told the Daily News yesterday that they have decided to take a break this year.

“No, we are not having Colour Run this year. We decided to give it a break and resume in 2016 and make it bigger and better. The main reason we decided to do so is because our sponsors did not have marketing budgets due to the current economic situation. So we decided to forgo this year and do it next year,” said Moore.

The Zimbabwe Colour Run director, who was quick to point out that  her organisation has no links to the Victoria Falls Carnival, added that the inaugural Zimbabwe Colour Run attracted 5 000 people while 10 000 turned up for last year’s edition.

“We are the sole franchise holders of Colour Run in southern Africa. The guys in Victoria Falls just have their event where they also throw colour at each other but it is not the colour run,” she clarified.

The original colour run, also known as the happiest five kilometres on the planet, was founded by Utah native and event producer Travis Snyder in March 2011 in a bid to encourage professionals and novices to run together for fun and to promote healthy lifestyles and happiness.

The first edition took place in March 2011 in Phoenix, Arizona, USA with 6 000 participants. The addition of colour to the event is heavily inspired by the Hindu festival of Holi, as well as day-glow events such as Disney’s World of Colour.

The Colour Run has reached more than a triple growth globally since its inception. More than 300 colour run events were hosted in over 50 countries last year.

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