Econet's e-commerce platform experiences phenomenal traffic

HARARE - With barely two weeks after the country’s largest mobile telecom Econet Wireless unveiled an e-commerce marketplace called Ownai, thousands of businesses and individuals have taken up this service.

Launched on November 26, 2015, the platform is targeting sellers, particularly small businesses, to sell a wide range of products as well as buyers.

Small businesses are taking advantage of Econet’s 10,2 million addressable market to buy and sell their products and services.

The traffic to the site has been phenomenal with thousands of repeat and unique visitors everyday.

A snap survey done by Econet Wireless to some of the sellers such as Hillside Motors, World Class Motors, Terezim Fortress Properties, Rilpride Real Estate, West Comm Properties and Tafashly Investments has revealed that the companies are optimistic of increased sales with time.

Most of these companies, which do not have huge advertising budgets, said the free-cost platform could not have come at a better time than now.

Commenting on the launch of Ownai, Econet Wireless Zimbabwe chief executive Douglas Mboweni said: “We want our customers, who are increasingly running their own businesses, to see our network as a partner who will help them make more money”.

Categories under Ownai are wide and far-reaching ranging from mobile and electronics, vehicle sales, property, jobs, fashion and beauty to farming and industrial equipment.

The platform is not only zero-rated for Econet subscribers when using their Econet line, but is very simple to use with uploading a new advert taking less than a minute to reach millions of potential customers immediately after moderation.

Ownai also allows sellers to upload as many adverts as possible free of charge, thus empowering them to quickly and cost-effectively deliver their products to a wider market.

Unlike other existing e-commerce platforms that charge a commission to buyers and sellers, prospective buyers can communicate directly with sellers on Ownai at no cost.

The unique online platform is a foundational milestone that extends Econet’s market share and innovation leadership into the next decade.

Ownai is also expected to keep small businesses constantly ahead of the innovation curve, and comfortably ahead of their competitors.

This service shows that Econet is making progress in changing the way people live, transact and conduct their business through innovative solutions which are of unparalleled convenience and choice.

Comments (3)

Well done Econet, but as readers we are very perceptible. There is never a free lunch as this article would want us to believe. We saw the figures on your latest financials, where telephony revenue fell by about 10%. With this in mind, to think that Econet has capacity to actually extend a free service of this magnitude is at best preposterous and at worst financially ridiculous. We expect journalists to be more inquisitive and tell readers the efficacy of this innovation. Me thinks that Econet is now moving to milk it's ubiquitous fibre network by encouraging extensive data usage which one has to pay for as they upload and download adverts.....plain and simple. Am not complaining about this, but simply challenging our journalists to have more depth. Hats off to ECONET for pushing the boundaries of technology deployment and Innovation. I can't wait for the digital television launch. Well done. Had stopped using network, you may just have won me back.

Ben - 9 December 2015

totaly agree wth Ben.Econet revenue from cell usage has gone down badly.moreso coz of whattsup.not many texting nw bt whatsup.So econet has plenty airspce to offer.But as said by Ben ,good effort on them on TV.the 2 will combine well to eventually bring in good revenue from ardverts.but plse wtach yo charges.I left econet when yu became arrogent

bla - 10 December 2015

While Ben is very perceptive and there is obviously some play in this that will come at some point. As far as Ownai is concerned i have seen with my usage of it that even the uploads are free for us econet subscribers. Definitely zero data charges on Ownai. Not sure how long it will last but it's the current situation.

Archie - 22 August 2016

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