Take it one step at a time, Mr Apama

HARARE - Mr Ugly Zimbabwe pageant founder David Machowa’s dream to hold a Mr Ugly World, hence make his contest global has bright prospects although a lot of ground work needs to be done on the national level.

The recent Mr Ugly finals held at City Sports bar in Harare has received world-wide reviews prompting enthusiasts to call for an even bigger contest in the magnitude of the Miss World pageant.

That, we feel, will be a big task for the organisers who have to first hold a truly national contest pitting all provinces in the country because after the announcement of the recent Mr Ugly there were calls that Harare had rigged the affair as it had excluded uglier personalities in other provinces.

Machowa’s dream is not that far-fetched but we advise him to do it one step after another; professionally hold the national competition then take it to the region for a start and crown a Mr Ugly Africa and then eventually hold the Mr Ugly World.

There has to be a process to come out with the ugliest man in the world and we believe it has to be done orderly and systematically.

The Zimbabwe Tourism Authority (ZTA) has indicated they are ready to collaborate with Mr Ugly coordinators and we believe this could be a good start since the tourism authority has the capacity to stage an event of such magnitude.

We believe together with the pageant’s current sponsor — Devine Assignments — synergies could be worked out with ZTA to pull resources that will be able to power such a bizarre and captivating contest, a first in the world.

The interest that the recent Mr Ugly finals have generated has to be exploited and Machowa needs a professional planning approach towards staging the pageant, even on a national level.

The marketing world today is open to such captivating ideas like the Mr Ugly pageant but as marketers they need professional proposals with budgets that are realistic. The contest has also to incentivise its contestants so that it receives high entries.

A first step Machowa has to leap is to professionally market the current Mr Ugly winner and mould him into a competing brand. He has to be visible; he has to be a true ambassador with specified roles to play in society, including charity work. He can grace entertainment and showbiz occasions and be the star attraction.

There is a lot that the title winner can gain if the organisers are alert to marketing and advertising opportunities, trends. Mr Ugly can be commissioned to appear on advertisements, a case in point being the out-going Mr Ugly, William Masvinu who used to feature in commercials.

We hope Machowa will be able to realise his dream because when he initiated the idea in the first place, few bought into it, save for Devine Assignments who have been supporting him.

Comments (2)

you know things are bad, when the country places its hopes on an ugliness contest

goreracho - 6 December 2015

Saka zvekushata ndozvakutodyisa munyika kuomerwa kudai.

Chirhumha - 18 December 2015

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