We are bad, ZBC admits

HARARE - In what was seen as an unusually frank admission by the Zimbabwe Broadcasting Corporation (ZBC) that its programme offering is poor, and that this is driving viewers and listeners away, the State broadcaster carried critical voices on its content on its main television news bulletin on Tuesday evening.

The flighted viewer and listenership feedback followed a workshop that the cash-strapped corporation hosted in Harare, where its content and programming came under the spotlight from key partners and other stakeholders, as the ZBC prepares for the pending digitalisation era that could usher in more competition.

The broadcaster’s television viewers in Masvingo bemoaned its poor quality content and urged it to consider acquiring programmes that were in line with current trends.

“You must change your programming and start screening more sport and entertainment,” said one viewer.

“What bothers me most is that ZBC TV repeats lots of programmes and I wonder why they can’t emulate other international stations like SABC,” another viewer said.

Viewers in Bulawayo also panned its poor programming, saying that was the reason why people in western Zimbabwe were forced to shun ZBC TV.

Similarly, viewers in Manicaland said they no longer watched ZBC TV due to its poor programming that had been compounded by the poor television reception in many parts of the province.

Independent producer and broadcaster, Thandazani Zimbwa was quoted by the ZBC encouraging the broadcaster to flight content that viewers wanted to watch on television.

“Once a programme is relevant to the Zimbabwean context, it will attract viewership. Look at the Nigerian situation, they do not produce quality but they have the biggest viewership in their country and across the continent,” Zimbwa said.

Arts guru Cont Mhlanga was quoted saying although ZBC had the ideas, further training of its staff was needed “to execute the brilliant ideas”.

“ZBC needs to move with the times, train its producers, and send them across the world so that they acquire knowledge on new trends.

“Viewers want a fresh twist to programmes, they are not predictable beings,” Mhlanga said.

Lately, the broadcaster — which is unashamedly pro-Zanu PF even as it is funded by all taxpayers — has carried live divisive rallies by President Robert Mugabe’s controversial wife Grace.

Comments (8)

Zanu Pf has dismally failed to run the counrty.Look at Dead bc.Zbc is actually dead.This calls for the electorate to remove this party come 2018!

tatenda - 12 November 2015

For many years, dead BC have been hiding their head in the sand and have surely been overtaken by events.It's even ironic that the very same people who want to shove their programming down our throats always quote from foreign tv stations. 1. Programming needs to be fair and not one sided. 2. They must stop being the ZPF mouthpiece or even reduce political content. 3. Stop recycling dinosaurs on their programming e.g. the Mararikes, Mahosos as these are not the only people able to analyse issues. No youth can waste their time listening to expired ideas.

Tahir Iqbal - 12 November 2015

please remove the horific face of Tafataona Mahoso on dead b c it scares our children,or give warnings first,like, Not sutable for children under the age of 12 yrs,before sta.......

peacemaker zano - 12 November 2015

Dead BC run like a brothel by Zanu PF pimps.

Simba - 12 November 2015

ZBC is infested with the ZPF Viruses. This is why it is both sick and ill..

Sekuru Ndoronga - 12 November 2015

ZBC TV is a joke and has been a joke for the past 15 years.Its unwatchable and does not project the virtues of our much vaunted education.In the whole of Southern Africa its SABC then BTV, Namibian and Swazi tv followed by Lesotho TV and ZTV. ZTV is actually an embarrassment..and will need more than just training to revamp.It needs to have a commercial unit that rakes in money to finance public service broadcasts commensurate with the so called level of intelligence of the average Zimbabwean.75 5 local content is a fantastic idea if they can afford to commission independent production houses to produce it- as it is it remains an un intelligent mafia mouth peace that affords no intelligent Zimbabwean any inspiration of any kind.We dont need many TV channels one is enough for a small country like Zim..one run intelligently by talented individuals not Zanu apologists.We used to have good local programmes like national high-schools quiz and Mukadota untill they stopped paying for productions plunging the entire cast into a life of penury....unfortunately this will require a Zimbabwe free from Zanu and its lingering mediocrity.

GREGORY - 13 November 2015

I am the strongest conviction that amongst the people interviewed some advised them to shun screening these stupid ZANU political rallies and work on quality programes but that comment was censored....................... pfungwa dzemhondi dzinonetsa

Takaz - 13 November 2015

ZBC watching is a waste of time

muromo une simba - 13 November 2015

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