Introducing Shoko Shoes

HARARE - Prominent Zimbabwean designer and model Priscilla Chigariro Gessen created the Shoko Shoes brand to close a gap in the local fashion market which she felt “was not being exploited and serviced to its fullest potential.”

The name Shoko is a celebration of African tribal identity through totems derived from the animal kingdom. Priscilla's Totem is "Shoko Mukanya" (monkey) which originates from Masvingo a province in Southern Zimbabwe.

The celebrated designer and founder of the Zimbabwe Fashion Week (ZFW), studied shoe design in Italy and hand makes the shoes in her studio located at Palm Estate in Greystone Park. All shoes are custom-made using the highest quality material and great attention paid to detail. It is also important to emphasise that Priscilla designs all her shoe patterns.

She told the Daily News that she draws inspiration from classical styles which are then used to make contemporary minimal functional shoes that are wardrobe staples. Shoko shoes are versatile and can be worn with any type of clothing during the day or night.

Shoko shoes are made from 100% genuine leather uppers and soles. With leather sourced in Italy, South Africa and Zimbabwe, you are guaranteed to be walking away with the highest quality pair of shoes. Priscilla, who works with local brass artisans, ensures that each shoe buckle is handmade with care.

The Shoko shoes brand currently has a range for men and women that seek to demonstrate that the Shoko man or woman of today is a well-travelled African who celebrates and promotes the development and workmanship of African designers.

Shoko shoes recently hit the runway at a fashion show held during the recent Musica 2015 concerts and plans are already in place to take the popular shoes to runways across Southern Africa this season starting with the Mozambique Fashion Week.

In the meantime you can find them on Facebook: Shoko Bespoke Accessories, Instagram: Shoko Bespoke and Twitter @shokoshoes.

? Rudo Nondo is the creative designer at ANAIA as well as the founder of The Fashion Market, a facility that promotes local designers. She is also the country coordinator for Fashion Revolution Zimbabwe, a movement promoting ethical and sustainable fashion. Coming from a law and business background, Rudo has always been passionate about fashion and conscious consumerism and believes in fairness in the fashion supply chain.

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