Katedza's film to feature on Zambezi Magic

HARARE - Newly launched DSTV Channel, Zambezi Magic has invited Zimbabwean filmmakers and musicians to submit content to be shown on the channel.

Zambezi Magic, which was launched on July 1 this year, is mainly dedicated to content from the Southern African region.

The Daily News on Sunday (DNS) recently spoke to Zambezi Magic head Addiel Dzinoreva (AD) on several issues including Zimbabwean content to be featured on the channel. Below are excerpts of the interview:

DNS: Who is Addiel Dzinoreva? What do you think made you the best choice to be the founding head of Zambezi Magic?

AD: Born and raised in Zimbabwe; educated at Prince Edward High School. Did my undergraduate at Rhodes University (South Africa), MBA at Aston Business School (United  Kingdom) and MA University of Leicester (UK). I have over 15 years experience in the media and entertainment industry.

DNS: You have described Zambezi Magic as a general entertainment channel. What do you mean by this?

AD: It means our channel carries general entertainment programming such as feature films, drama, soaps, reality and lifestyle shows,

DNS:  What distinguishes Zambezi Magic from other Dstv channels dedicated to other regions?

AD: We are focused on becoming a 100% local content channel. In the future all our content will be produced from the region.

DNS:  Are you happy with the way your channel has developed over the past two months?

AD: Yes, the response has been great but this is only the beginning and not the end. We have a lot of work to do to ensure that we give our viewers the best in local content.

DNS: Which Zimbabwean productions should we look forward to in the short term and long term?

AD: In the short term you can look forward to a feature film called ‘Playing Warriors’ by Rumbie Katedza. We will also in the process of acquiring a talk show, a cooking and a comedy show. We have started to engage local producers to supply us with more relevant locally produced content.

DNS: Have you been impressed by the quality of productions put forward by Zimbabweans for your consideration?

AD:  Some of the quality has been great. Some not so great.

DNS: Is there a fund at Zambezi Magic that can be accessed by Zimbabwean producers who want to avail content to your channel?

AD: Yes, currently we do have a budget to acquire content. In the near future we will be commissioning content too.

DNS: What criteria do you use to select content?

AD: We look at a number of things such as quality and story but above all we look for relevance and resonance with our viewers.

DNS: How can Zimbabwean producers submit content for consideration by Zambezi Magic?

AD: It’s very simple. They get in touch with us through our website and social media platforms or through the local MultiChoice office.

DNS: Given the obvious funding challenges, what advice can you give to potential content providers?

AD: Be resourceful, be entrepreneurial. Those are the producers we hope to partner with and create exciting content.  Great storytelling is not always about the money but we will invest in local productions.

DNS: Was Zambezi Magic created to in response to the public outcry over the domination by Nigerian content on Africa Magic?

AD: Not at all.  Zambezi Magic is aimed at the SADC Region. We are servicing a specific audience who want content from that region.

DNS: We understand that there will be top 10 music videos from Zimbabwe. How will these videos be selected? What’s the criteria?

AD: We viewers will nominate and select the videos via our social media platforms.

Comments (1)

am one of the renowned female producers in zambia currently working for Muvi TV. Therefore, having read the above interview i would like to say that the thought in coming up with zambezi channel to enhance southern africa production is great and i must say as a producer am looking forward to meeting the representative here in zambia. i have producer series and films and comedies for the zambian market it has and still been received very well by our viewers. thank you and God bless.

sitembile sipiwe milanzi - 2 November 2015

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