Former DJ Maridadi's sons continue legacy

HARARE - After trading his radio broadcasting with politics, Member of Parliament James Maridadi’s DJ legacy still continues as his two sons are professional DJs who enjoy spinning the discs.

While working at ZBC’s Radio 3 in the 1990s, Maridadi became famous for his Junior 3 programme, a slot dedicated to children below the age of 12-years-old. So popular was Junior 3 that children around the country as they phoned in live to talk to their celebrity DJ who turned out to be a real Santa Clause for the kids.

Buoyed by his popularity on radio, Maridadi went on to form Maridadi Entertainment which provided disco music at various functions and gatherings. And whenever he had an engagement, Maridadi took along his two sons — Ranga, 36 and Tafadzwa 34 — for the gigs where he introduced them to spinning the discs.

Tafadzwa said: “Since my dad owns a Public Address system and has a massive music collection of music albums, entering the field was the easiest more so when we were always with him and learning the ropes.

“He taught us how to spin the discs and guided us on song selection where he introduced us to all types of music coming from all over the world.”

The two boys grew up listening to all kinds of music which their father sampled while at home, most of which were local releases. “We used to discuss about new music releases, the musicians and from there we learnt a lot about groups like Pengaudzoke.”

While Ranga is now based in South Africa where he is a club DJ, Tafadzwa has remained home working as a club DJ when the call comes.

“I am now more into music promotion and it has been 10 years since I started that business. I have promoted musical shows in Bulawayo, Gweru, KweKwe, Chinhoyi among other town and cities,” said Tafadzwa.

The DJ and music promoter said his years in music promotion have seen him build trust with musicians. “As a music promoter, you need to be a good businessman who honours your part of the working contract.”

Tafadzwa has promoted most of the established musicians. “I have promoted Jah Prayzah, Oliver Mtukudzi, Macheso, Winky D, Soul Jah Love and Shinsoman. These musicians have professional managers and it has been easy working with them.”

He singled out Jah Prayzah for his uttermost professionalism: “Even if 50 people attend the concert, Jah Prayzah will perform like he is before a thousand fans.”

Tafadzwa urged musicians to desist from double-booking as this usually disrupts the flow of business, hence the promoters and fans’ trust.

“There are times musicians double-book and then let down one of the promoters — it is costly to prepare for a concert.”

The music promotion business has its challenges and risks. “At times a concert is disturbed by rain or other natural disaster and in such instances there are other musicians, especially the established ones, who will understand and not demand payment. But the upcoming musicians will always demand their share regardless of any mishaps.” He said he has paid some musicians who have failed to honour their part by failing to attend advertised shows.

“I have learnt to let go because tomorrow I may want to work with the artistes again. You should, as a promoter, learn to love the musicians and their music.”

He said a musical show featuring Oliver Mtukudzi, Suluman Chimbetu and Soul Jah Love may cost him $8 000 in hiring all the musicians. “But that figure is difficult to recoup at the gates, so as a promoter, you have to make your money on beverages like beer.”

And music fans are still paying to watch musicals. “People are coming to music concerts although this depends on the package you are giving them. You need to give them the best at the time and they come in numbers.”

Comments (8)

Hon James Maridadi was born 11 January 1967, that makes him 48. He has a son 36 years old?

Ken - 28 September 2015

I thought as much Ken.

tafamuteke - 28 September 2015

poignant observation Ken,methinks 26&24 makes sense

chitova - 28 September 2015

And how old is James Maridadi? The ages of his sons vis-a-vis his probable age do not seem to be neither sensically nor realistically correct.

Zimbolicious - 28 September 2015

How old is James Maridadi?

how old - 28 September 2015

aaaaaaaaah lets only report whats practical. Ava havasi vana va madidadi vatoziva manje

comrade - 29 September 2015

James Maridadi was born on 1 November 1967 in a family of six. He is married to Sarah Lifa and they have four children; Tariro Sandra Maridadi, Shamiso Brenda Maridadi, Munyaradzi Maridadi and James Jnr Maridadi.[1] He was born to Mapira Maridadi and Esnath Maradadi.[2]

forensic - 29 September 2015

MUPOSITORI. He started making kids at 10 years

MAGAYA - 3 October 2015

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