MultiChoice Africa content showcase kicks off

MAURITIUS - Nigerian music stars Mr Flavour and The Mavins lit up the opening night of the five-day MultiChoice Content Showcase Extravaganza at the Outrigger Resort on Tuesday night.

Dubbed “Night of a Thousand Stars,” the event showcased the glitz and glamour of Hollywood, Bollywood and Nollywood with a guest list that included Genevieve Nnaji, Rita Dominic, Desmond Elliot and Ramsey Nuoah.

In addition to the sterling performances by Mr Flavour and The Mavins, the all-star guests also enjoyed presentations from award-winning Ghanaian dancehall star Stonebwoy and the night’s host IK who also brought his popular show, Hilites with IK, to the stage in Mauritius with a delightful interview with Nigerian crooner Banky W alongside music by DJ Sousa.

MultiChoice Africa chief executive officer Tim Jacobs, in his welcoming remarks, promised that the video entertainment service provider would continue to avail the best content available to its subscribers on any platform, on any device and at any time.

“MultiChoice’s business is built around three key pillars: people; content — in the form of great entertainment, news and sport —and the latest cutting-edge technology. Our mission is to ensure that our subscribers do not miss out on any of the stories, events or moments that are shaping our future.”

He also acknowledged the challenges which the business faces.

“Our growth over the last 20 years has been a result of massive investments we have made in people, content and technology — but as with any business, not all of these investments or changes have hit the spot…. so we have from time to time re-evaluated our position and made changes to our strategies,” said Jacobs.

M-Net regional director West Africa, Wangi Mba-Uzoukwu retraced her organisation’s 30-year history on the continent, where it started with a daily 12-hour broadcast on a single channel.

“Our first broadcast in 1986 led to other firsts like the launch of SuperSport and the Mzansi Magic, Zambezi Magic, Jango Magic and Africa Magic channels; and with the creation of exciting, genre-defining and iconic content like Carte Blanche and Tinsel, M-Net continues to shape cultures, build bridges and empower talent across Africa even as we remain synonymous with all entertainment on the continent,” said Mba-Uzoukwu.

The MultiChoice Africa Content Showcase is a five-day content extravaganza, which sees a host of DStv’s biggest channels, including Sony, SuperSport, Zee TV, A+E, Disney, MTV Base, BET, Comedy Central, BBC and M-Net previewing their latest and greatest content, soon to be seen across the video entertainment services provider’s platforms.

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