Baker's Inn plans $50m capex

HARARE - Innscor Africa Limited (Innscor)’s bakery division Baker’s Inn will by year end have spent up to $50 million in capital expenditure as part of efforts to boost operational efficiencies.

Baker’s Inn chief operating officer Ngoni Mazango yesterday said that apart from adding new production lines since last year, they have embarked on replacing the organisation’s aging fleet of plus 200 distribution vehicles.

“From the equipment and motor vehicles I can safely talk of $50 million. What has been put already and with the plans that we have to replace the entire fleet, we are working towards that number,” Mazango told the press following the unveiling of Baker’s Inn new corporate image and product lines.

He added that the improved distribution channels following the acquisition of more new delivery vehicles will ensure that their product reaches all areas countrywide.

“We have got brand new vehicles to ensure that in terms of service, we will be there at the right time everywhere in Zimbabwe,” Mazango said.

He noted that they were currently producing 355 000 loaves per day but plans were underway to reach its installed capacity of 550 000 loaves a day.

“Our strategy is lined up to get to our full capacity. We hope with what we have done in relaunching the brand, our customers will continue supporting us. The improved quality of the product will ensure that we meet our consumers’ expectations. We will continue with our research and development to try and give the best,” Mazango said.

Currently, Baker’s Inn holds between 35 to 40 percent market share.

Addressing delegates at the same occasion, Innscor’s chairman Addington Chinake said they were also bringing in four new lines on their bread selection.

“We now have premium whole grain, premium high energy brown, premium low GI seed, and premium soft white loaves. I assure you that we will also continue to produce and supply you with various confectionery lines and pies you love,” Chinake said.

Furthermore, Chinake said Baker’s Inn now has the best prices for the high quality products they produce consistently.

“We pride ourselves as the only bakery that has been able to benefit consumers through a reduced price of 90 cents per loaf following the introduction of bond coins,” he said.

Chinake added that Baker’s Inn will continue to invest in state-of-the-art equipment, human capital development and value addition to the country’s economy.

Apart from bread manufacturing, Baker’s Inn also runs retail outlets and these have successfully expanded across Africa with Kenya and Zambia included.

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