The Fashion Market is back

HARARE - Fashion lovers it’s that time again! The Fashion Market is back on June 27 at Honeybear Guestlodge in Harare.

This year's edition, a collaboration with Model Management International, will bring to you a winter Wonderland-themed event as well as a Fashion show called ‘Diversity’ that brings together local designers.

The Fashion Market is a proudly Zimbabwean event celebrating local upcoming and independent fashion design talent. Established in 2014, The main focus of this initiative, among other things, is to develop the local fashion into a lifestyle market by selecting the best and most talented Zimbabwean designers to take part in the market.

The Fashion Market is much more than a mere pop-up market; it is a networking/ business initiative that aids designers in making the right connections and collaborations that will be beneficial for their business growth

Selling everything fashion related across menswear, womenswear to accessories, The Fashion Market is a place where designers can come together in one space to promote and sell their goods to the local market. This event not only promotes local design, but also provides the public with a space where they can easily access all the best local fashion design Zimbabwe has to offer.

The Winter Wonderland  edition is featuring an array of new designers namely Wa Boaz, a local accessories designer specialising in beautiful bags infusing African print, croc skin, leather and print. A must for every ladies wardrobe!

House of Tatusi brings you a collection of vibrant, high quality dresses and skirts tailor-made by a group of seamstresses in Kenya and Zimbabwe. Started by three sisters, the goal is to make contemporary styles with a focus on fit and quality.

#NDNM returns to the market bringing once more everyone’s favourite sweaters and t-shirts just in time for winter all selling a message that each day comes with grace sufficient for that day which enables you to conquer each day and build on the past to achieve your future. #NDNM’s "New Day’ “New Mercies" theme is inspired by Lamentation 3 vs.22-24.Which reads “It is of the Lord’s mercies that we are not consumed, because his compassion fail not. They are new every morning: great is they faithfulness. The Lord is my portion, saith my soul; therefore I will hope in Him”

The Fashion show called Diversity which is aimed at raising funds for the Ryan Zeele Foundation will be hosting local designers who include Intissar who recently showcased at Mercedes Benz Fashion Week South Africa, TanaAfrica alongside #NDNM, ANAIA, Colin Ratisai, Loncrae and Zanorashe.

Tana Africa is a brand that is extremely exciting as they feature a collection of bespoke Crocodile and Ostrich handbags and accessories. This is the ultimate in luxury leathers, a perfect indulgence or treasure.

For the first time The Fashion Market will also be hosting a beauty bar with local make up brand Vault cosmetics who will bring their mobile brow bar and offering makeovers as well as Maruva beauty products proudly made in Zimbabwe .

As we continue to push the Where Are Your Clothes Made and Wear Local Campaigns, come and shop and interact with local designers in this relaxing environment.

Be sure to make your way to Honeybear Guestlodge on June 27 from 10am to 4pm for this alternative retail experience and meet and interact with top designers.

With live entertainment as well an amazing array of food by Chef Wali and Tsungi, this promises to be a fun day out for the whole family.

For more information on the Fashion Market and featured designers visit their Facebook page: www.facebook.com/fashionmarketzim.

*Rudo Nondo is the creative designer at ANAIA and founder of The Fashion Market, a market that promotes local designers. She is the country coordinator for Fashion Revolution Zimbabwe, a movement promoting ethical and sustainable fashion. Coming from a law and business background, Rudo has always been passionate about fashion and conscious consumerism and believes in fairness in the fashion supply chain.

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