Hifa: Promotion saves Sonic Wonderland gig

HARARE - An eleventh hour promotion by Harare International Festival of the Arts (Hifa) officials saved the arts showcase’s most expensive gig — the Sonic Wonderland — from being hit by apathy.

With tickets hardly moving three hours before the $30 gig, organisers introduced a promotion in which whoever bought a ticket would get another one for free.

As a result of the promotion, people flocked to the ticket office and in no time the show had been sold out.

A ticket seller, who declined to be identified, said when his shift started he was overwhelmed by the demand for the Sonic Wonderland tickets.

“The tickets sold like hot cakes with some even buying up to 10.

“It just shows how much people wanted to be in the show,” he said.

Despite the promotion, the attendance in the Sonic Wonderland show could not match the big crowd that attended the concert of award-winning South African band Beatenberg the previous night.

Though there was initial apathy for the Sonic Wonderland gig, the Hifa general admission tickets were so much in demand on Saturday night that they ended up being sold for $10, up from the normal $6.

Hifa, like most companies and service providers, is feeling the effects of Zimbabwe’s depressed economic environment which has seen four corporate investors of the festival pulling out.

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