Another year of stunning success

HARARE - It is hard to believe that it’s already four years since the Daily News returned to the streets after nearly eight years of forced closure by President Robert Mugabe’s government — which just serves to confirm that time does fly when one is having a good time.

I remember very vividly the snide and sniggering remarks in those early days in 2011— with a particularly nasty would-be competitor who had benefitted immensely from the Daily News’ unjust closure making mountains of every teething problem we were encountering then — amid misplaced expectations that we would not last very long in the market with neither government nor donor support.

How the tables have turned!

Which is why it is hard to believe the seismic developments of the past four years, with all our would-be competitors truly reeling from the vagaries of Zimbabwe’s dire market, and the Daily News rising like the proverbial Phoenix and conquering all in its wake.

The evidence of the carnage engulfing many in the industry is in the public domain, with only one newspaper in the country, the Daily News, not retrenching and growing both its readership and paid-for advertising year after year since 2011.

This has forced even our most intractable detractors to  begrudgingly acknowledge that we have not just done exceedingly well commercially, but that we have deservedly become, once again, the most powerful and influential media brand in Zimbabwe by far.

If there are still any doubting Thomases out there, we urge them to talk to vendors who sell newspapers and who know about these things intimately, or better still, to go on the streets and watch which newspaper disappears faster than others from news stalls day in and day out.

So, what has made the Daily News so successful?

From day one, the directors, management and dedicated staff of the newspaper agreed to take the pragmatic step of living within our means, operating frugally and making sound long-term decisions that are now bearing fruit in a big way.

When, for example, we pioneered in this country the diligent idea of operating one newsroom for our three titles — the Daily News, the Daily News on Sunday and the Weekend Post — our clueless would-be competitors laughed at us, interpreting this as a sign of our weakness and poverty that would precipitate our demise.

But not only did this cut our newsroom costs three-fold, as in avoiding the death trap of having an editor and separate teams for each of the titles, it crucially allowed us to offer the same, consistent and inimitable winning journalism that our readers and advertisers love so much in all our titles.

Today, all our would-be competitors, without exception, are now belatedly aping this innovation under pressure and maybe without deep understanding of what lies behind it.

Still, we do want our competitors to overcome their challenges, as our emerging democracy can only get stronger if the current open marketplace of ideas continues to obtain in our beloved country.

For, it is out of a healthy contestation of ideas that the best policies can emerge in the country and be implemented for the benefit of all Zimbabweans, not just a few tired bigwigs from the ruling party.

We at the Daily News earnestly believe that we have both a patriotic and national duty to continue playing a central role in this marketplace of ideas, by telling it like it is, without fear or favour, as our motto goes.

Comments (5)

since when did people start blowing their own trumpets your pride will be your downfall. but thanks for balanced reporting wishing you the best

joy - 12 April 2015

I for one enjoy the Daily News very much and wish you and your team hanzvadzi Stanley more power to your pens.

Mercy - 12 April 2015

Well said! keep up the great journalism. I enjoy reading your news articles.

simbiso - 12 April 2015

keep it up Boss! The is no easy walk to freedom, nowhere and anywhere. just remember to "Balance"

Edwin Bwerinofa - 13 April 2015

Dailynews, you are the unsung heroe of the 4th State, giving a voice to the voiceless. Keep it up and keep it balanced and no doubt we will all see the fruit power of the tongue (pen) - our long yearned freedom from the shackles of Zanu PF invented slavery of the citizens of Zimbabwe. The good bible says, 'Death & life rests in the tongue'. Dailynews you have given us a tongue and a voice. Thank you!

The Tongue - 13 April 2015

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