Zim producer makes waves abroad

HARARE - Abra Simzz, whose Abra Records produced Jamaican star Red Rat’s song ‘Rise Up Zimbabwe,’ is delighted with the progress his music stable is making on the international stage.

The popular producer, who was born Simukai Mandizvidzva, believes the partnership Abra Records entered into with international record label Patron House Productions will spawn sustained growth in major music markets.

“Patron House Productions is well-established in Jamaica and the United States of America,” said Abra Simzz.

“This label was formerly known as Japroductions under the famous producer Patrick ‘Roach’ Samuels who sadly passed away two years ago. Roach, the former road manager of Vybz Kartel, created the Overproof and Overtime riddims and are behind the Nicki Minaj and Mavado single, Give it all to me.”

Though Abra Records is relishing its venture on the international stage, Abra Simzz was quick to emphasise that Zimbabwe would remain part of the bigger picture.

“Back home we have worked with numerous artistes including Stunner, Winky D, Ngoni Kambarami,Freeman and many more. We are willing to work with any young, energetic and passionate artiste,” he said.

“My wish list though would be to work with Oliver Mtukudzi and Tocky Vibes would probably be on top of that list.’

The young producer is convinced that Zimbabwe’s music industry is well-placed to experience massive growth if key players put in the hard work.

“There are still so many hurdles to be passed though and so many obstacles to be faced but we can get there. I am always looking for ways to better our industry and recently with other twenty producers we formed Zimbabwe Reggae Producers (ZRP). This was done so that we all unite and share ideas on how our music can become internationally recognised,” said Abra Simzz.

Abra Simzz credits success being realised by Abra Records to United Kingdom-based producer Jusa Dementor.

“We have a good working relationship. Jusa Dementor taught me everything that l know about producing and music in general. He is one of the most influential individuals that you could ever come across. He made Abra Simms in so many different ways and is probably my biggest supporter,” he said.

Abra Simzz is currently based in Bangladesh where he is pursuing a degree in business studies which he hopes will help him execute better his role as the chief executive officer of Abra Records.

“After completing my  studies in Bangladesh  I will probably head to the United States of America but the truth of the matter is that I could end up anywhere in keeping with my adventurous spirit,” he said.

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