'Arts promoter rolls out 2 000 concerts'

HARARE - Divine Investments was one of the outstanding arts promoters after successfully staging more than 2 000 shows last year alone as it coordinated entertainment gigs in more than 10 nightclubs.

Apart from staging shows in various nightclubs, Divine Investments also held outside concerts and festivals throughout the country.

The promotions company coordinated music concerts, music album launches, birthday celebration bashes, commemorations, pole dancing, modelling, DJ clashes and dance showcases. These were coordinated at nightclubs in Harare that include City Sports Bar, Private Lounge, Superlabel, Hollys Hotel, Airport Lounge, Archies and Richwood Sports Club among several others.

Biggie Chinoperekwei, Divine Investments director and Nama 2014 Arts promoter of the Year said it was sheer hard work from his team that they managed to pull such a feat regardless of the difficult economic situation.

“From the statistics, it looks like we held an event every day throughout the year and this shows how consistent we are in promoting the arts and entertainment circuits.

“The showcases engaged thousands of local artistes — aspiring and established, hence providing them with a platform to perform. This in itself is a form of employment for the arts sector and the artists in particular benefited more,” said Chinoperekwei.

He said the shows had downward benefits for the nightclubs and the hundreds who work in the bars that include waitresses. “These shows meant we had to engage technical personnel to manage sound and lighting equipment. And there are those who printed posters and other publicity material. The engagements also promote sales to the companies that supply the beverages that are consumed throughout the year.”

Chinoperekwei said the Zimdancehall genre that dominated the music industry last year was solely promoted by Superlabel nightclub. “Superlabel is the Zimdancehall home as we hold a gig there every other day of the week. Last year, we actually embarked on a tour of the ghettos between January and March promoting the genre through successful concerts held in Mbare, Mufakose, Mabvuku, Dzivarasekwa and Marondera.”

The Nama 2014 Arts promoter of the Year said in promoting the Zimdancehall genre, they also sponsored the staging of the “Madlevel Riddim” launch held in Mbare at which several high profile singers took part.

“We also managed to launch the Tongai Moyo riddim during the late sungura singer’s commemoration gig we held at Harare Gardens in October where we invited Botswana divas Slizer and Charmagirl.

“Last year, the Tongai Moyo commemorations were massive and were held at four different venues in KweKwe, Chinhoyi, Kadoma and Harare.”

After participating in the Tongai Moyo commemorations, Divine Investments sponsored Slizer and Charmagirl as they showcased in Mutare and Karoi.

Another Divine Investments highlight was the Dr Nero commemoration also held at Harare Gardens. “Naturally, every year we hold these commemorations and we are glad that we managed to hold Naison Chimbetu’s commemoration gala where more than 20 music acts took part.”

Several Zimbabwean DJs picked from most of Harare’s nightclubs showcased various beats at the inaugural Sunset Beer Fest which ran on October 24 and 25 in Harare while 15 nightclubs exhibited their clubs.

The Sun Set Beer Fest attracted 15 bars that showcased various brands, among them Book Café, Zebra Island, Mtangadura, New Life, Liggie, City Sports Bar, Private Lounge, Dandaro, Club RTS, Club Officers, London T and Federal Night Club.

And for two days, beer drinkers partied and drank and had braai with the first day hosting the cream on the Zimdancehall circuit.

Ahead of the Sunset Beer Festival, Divine Promotions hosted a seminar to deliberate on issues affecting the Zimdancehall genre.

The beer festival’s venue at the open air space at The Guard Alert Training Grounds, Harare just adjacent Harare Show Ground has now been christened Sun Set Arena. This is also the venue that Devine Assignments staged the Harare Agriculture Show reggae dancehall.

Chinoperekwei said he was happy that they managed to hold the Miss Zimbabwe-Zambia beauty pegeant at the Airport Lounge. “It was a first for the modelling industry as the two countries had never held any such pageant before.”

Other Devine Investments engagements include the highly publicised engagement of Soul Jah Love and Bounty Lisa; the debut music album recordings of pole dancer Zoey and chanter Shiga Shiga and Samba Carnival Night.

Chinoperekwei was also a guest columnist in the Daily News where he contributed weekly for “Arts Watch” and in the Weekend Post on the column “Arts Snipet”.


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