Total plans $10m Zim investment

HARARE - French energy giant Total plans to invest $10 million annually in its Zimbabwean operation as it moves to consolidate its presence in the country.

Currently, Total Zimbabwe (Total Zim) holds a 28 percent market share in the country, with a hundred filling stations.

Chris Okonmah, Total Zim’s managing director, said “as from next year, we are targeting to open a minimum of 10 stations annually.”

He added that the company upgraded at least 11 stations this year at a total cost of $10 million, with 89 more to be refurbished by 2017.

Okonmah also noted that his company made a great improvement this year in terms of business performance and revenue growth compared to the year 2013. He, however, did not disclose the figures.

Last year, Total Zim launched the T-Air service stations in line with its parent company’s new rebranding exercise.

T-Air station is the image that is being rolled out by the Total Group globally. Derived from a French acronym “Total Amélioration Image Réseau”, T-Air marks an image improvement of Total’s retail network.

This service station has a distinctly modern and more contemporary appeal and design. “By the end of 2016, the T-Air projects will be fully implemented since we are removing all tanks which are not double walled and we have covered 50 percent of our service stations since 2013. We want to grow our market share through quality service around the whole world,” said Okonmah.

Dominic Dhanah, Total’s commercial director said the company’s objective is to reinforce its network identity with a resolutely contemporary image, installations that are more energy-efficient and sales outlets that blend harmoniously with the environment.

“Excellent service epitomises what we stand for,” he added.

Total Zim is the oldest fuel company currently operating in the country following the exit of BP & Shell and Caltex.

Post a comment

Readers are kindly requested to refrain from using abusive, vulgar, racist, tribalistic, sexist, discriminatory and hurtful language when posting their comments on the Daily News website.
Those who transgress this civilised etiquette will be barred from contributing to our online discussions.
- Editor

Your email address will not be shared.