DeMbare, Bosso sing the blues

HARARE - When Dynamos and Highlanders announced the deal with global sports-wear and apparels supplier, adidas, many expected the partnership to come with financial benefits as well.   

Teams across the globe are paid for using the world-acclaimed brands, but Dynamos and Highlanders have to make do with little financial rewards while they market the adidas brand.

Last week, Africa’s number one ranked side Algeria announced technical sponsorship deal with Germany-based sportswear manufacture worth $4.3 million per year for the next four years.

DEFIANCE: Dynamos assistant coach Tichaona Diya, left, spots UMBRO apparel during the team’s training session this season at Zimphos.

The Desert Foxes, who were wearing PUMA apparel in the last few years, will debut their adidas kit at next January’s Africa Cup of Nations in Equatorial Guinea.  

Under the three-year deal which was brokered by the teams’ principal sponsor BancABC, adidas South Africa supply replica playing kits, training wear, soccer balls and boots among other things.

The partnership saw replicas being put on the market with both clubs benefitting seven percent from the sale of the imported merchandise.

The deal was expected to boost revenues at the country’s two biggest football clubs that have been struggling over the years but two years into the partnership the two clubs can hardly reflect on the financial benefits they have enjoy so far.

The sale of replica shirts and related merchandise has become a key source of revenue for football clubs around the globe with the leading sides exploiting their world-wide appeals.

However, the fan bases of both Dynamos and Highlanders are largely limited to Zimbabwe with each shirt going for $50.

The clubs are getting $3.50 for each shirt sold something which Dynamos chairperson Kenny Mubaiwa feels would not sustain the club.

“People are not buying the jerseys. The biggest challenge we are having is the price, it’s too high,” Mubaiwa told the Daily News on Sunday.

“Given our current economic situation, it’s difficult for someone to buy a jersey for $50. We have not sold more than 1 000 jerseys. We still have them in stock. There is no financial benefit from the deal to sustain the club.”

“We were hoping there would be improvements but it remains the same. I think it’s something that we need to sit and talk about. We can maybe lower down the prices. We were hoping to get some financial rewards from Adidas just like what happens at other teams in other countries.

“As it stands we can’t say we are getting anything from those deals,” added Mubaiwa.

Highlanders chief executive Dumiso Gumede felt the fake replica jerseys on the market are making it difficult for them to compete.

“They have given us a difficult option. Our biggest challenge is that of the fake jerseys which comes at a low cost,” Gumede said.

“Replicas alone cannot sustain the club but we are saying these fake replicas which are mostly propagated from Harare, are making things difficult for us. Of course we have some who are loyal to the team and always want to wear only the genuine material.

“The truth of the matter is that we have not yet received any financial benefit from the deal. We are looking forward to get our dividends from the Bank (BancABC) who also distribute on behalf.”

Dynamos and Highlanders are the country’s two biggest clubs but they have failed to find a lucrative sponsorship deal so far that can sustain the club.

The Glamour Boys have since pulled out of next year’s African Champions League citing lack of funds.

Highlanders are currently embroiled in a contract wrangle with their former players Masimba Mambare, Bruce Tshuma and Heritein Masuku, who have approached the Labour Court to get their dues.

The two archrivals are not alone in their troubles as other Premiership clubs find themselves in the same situation.

Comments (3)

Clearly this is another case of Southern African teams and states for that matter being taken for granted by big capital. However, is it also logical that market leaders like Dynamos and Highlanders have no legal technocrats to have read the fine print before entering into these contracts. Surely no where in Zim is the ordinary team supporter going to pay $50 for a team jersey. Is is not possible that the team executives are so inept that they agree to things which they know fully well will not work. I don't mean to offend as some of these executives like Gumede has defined the modern era and game but surely if their fans cannot pay entrance fees of $5 how on earth are they going to buy jerseys for that amount of money. Over and above that say fans do buy, the respective teams( whose fans these are by the way, not addidas but Dembare and Bosso) only get $3.5. Shame. let's have some pride in ourselves and game guys. Football is big business, u have the tools (huge fan bases), use them to enable Zim football to grow. There is no talking of football in Zim without Dembare and Bosso, so u have a huge responsibility please don't continue with such elementary errors. Be man enough and tell these guys goodbye and look for other kit deals with wisdom that leave money taken from your fans in your kitty. By the way these big corporates will write a negative report on your brands( Dembare & Bosso) for being poor and unprofitable if you don't act which will hurt your teams future earnings.

Dust - 8 December 2014

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this Dynamos team is full of buying referees

ndalamo - 10 December 2014

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