Vogue Talents comes to Africa

LONDON - I have been working tirelessly on the 54faces website as it is long overdue.

I am really proud of this baby of mine and I hope that I will able to execute it in the way that I envisaged.

I feel that in order for me to finally say I am a successful person; it should never be about how much money I have in my bank, but how many people I have taken up with me.

I derive so much pleasure in winning together and because of that I fail to understand why some individuals are so bent on making it on their own. That is not only selfish but a very undesirable trait.

I am hoping that the 54faces website will be done by next Friday but that depends on how quickly I work as I am doing it on my own.

I am not a graphic designer or a web developer, but different challenges sometimes allow you to learn how to do things on your own.

I am happy with the way it looks, and it does reflect the message that I am hoping to bring to the African fashion industry. The fashion fund applications will be open from January 30 next year to allow the three designers awarded to start off their 2015 on a high.

I have also been silently following a few Zimbabwean designers, whom I think will be perfect for the programmes coming ahead in 2015. Watch this space!

Part of this mind-blowing talent in Zimbabwe is Danayi Chapfika. This girl is so in with the money.

Her aesthetic is very well-thought out and I still stand by what I said a few weeks ago when I named her as one of the top three Zimbabwean designers to watch out for.

While I may not be qualified to judge others’ work, I really think that she has that extra “something’’ that has been missing in the Zimbabwean fashion industry.

I have spoken to a few people who have commended her as well, and I think Edgars and Truworths should not really be sourcing any clothes from outside but concentrate on working with fresh designers like Danayi who could potentially attract some well-deserved attention within Zimbabwe’s retail sector.

Now the big news I want to share this week is the Vogue Talents coming to Africa. I am already contracted to Vogue talents for the next two years, but this is through a British programme. It is so refreshing to hear that Vogue Talents is extending their work to Africa.

This time they have gone and collaborated with International Business Consortium Nigeria Limited and Africa International Fashion Week in partnership with Studio 24 to launch “Scouting for Africa”.

This is a new scouting project which is aimed at women’s wear, men’s wear and accessory designers of African nationality (they must have been born in Africa, even if they are currently based elsewhere) or at designers of any nationality based in Africa.

This programme aims to bring profiles of the best African designers in an issue of Vogue Italia in 2015.

One designer will then have the opportunity of showcasing his/her work to journalists and buyers at Palazzo Morando, in Milan. This is an international scouting showcase in September 2015, where the selected designers will be able to show their collections to journalists, buyers and designers.

Designers picked will also feature at Africa International Fashion Week that will run from December 2 to 6, 2014 at the new Grand Ball Hall Lekki in Lagos, Nigeria. I have since seen updated information on the Vogue Italia website that state that designers wanting to be part of this amazing opportunity should submit their interest by the November 25 this year and not December 5 as previously stated.

Designers are being asked to submit high resolution images of their last two collections as well a résumé with the following information:

Designer name, brand name, where you live, where you produce, when brand was created, contacts: email address — phone (landline/mobile), nationality and age.

I am just putting this out there for my fellow Zimbabwean designers.

It is at short notice, but that is the pace in the fashion industry. You have nothing to lose, but everything to gain.

If you are interested, please submit the above information and email to scoutingforafrica@condenast.it or visit http://www.vogue.it/en/talents and if you are still not sure, I will be ready to help.

*Pamela is a Zimbabwean fashion journalist and fashion accessory designer based in the United Kingdom. She can be contacted on pamsamasuwo@live.co.uk

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