Coca-Cola honours Tuku

HARARE - Delta Beverages honoured music superstar Oliver “Tuku” Mtukudzi on Wednesday at his Pakare Paye Arts Centre in Norton by presenting him with a pack of Coca-Cola pet drinks branded Tuku.

Tuku’s honour by Delta Beverages, through the Coca-cola brand, is part of an ongoing Share a Coke Campaign.

Accepting the honour, the 62-year-old Bvuma hit-maker expressed delight at being honoured by a global brand Coca-Cola.

“It is beautiful to be recognised by big brands like Coca-cola. Coke is one of my favourite drinks and I usually take it after my meal,” said Tuku.

Takunda Jinda, the senior Coca-cola brand manager for Zimbabwe, revealed that Tuku was the first of five local artistes in line to receive the honour.

“We are going to honour five local artists and we chose to start with Tuku because he is a guru in the music industry,” said Jinda.

“Coke is the biggest fan of music. Good music goes down well with Coke hence the two are inseparable.”

Jinda was, however, quick to point out that Coca-Cola pet drinks branded with artistes’ names like Tuku won’t be found in retail shops.

“Share a Coke Campaign is only targeting popular names like Max, James, Netsai and even Oliver but if people want specific names they can order from our vending machines dotted in the town. We are not going to sell branded Coca-Cola names like Tuku in shops,” he said.

During the event, Tuku told the Daily News that his latest album Mukombe Wemvura was doing well but could not give specific figures.

“The album is doing well on the market but I do not know how many copies of it have been sold so far. My role at Tuku Music is just to compose and sing songs, I am not worried about the number of  copies sold,” said Mtukudzi who is set to release another album Abi’angu 2 next year.

Meanwhile, Simad Promotions director, Simba Madziwa, has revealed that Tuku will share the stage with South Africa’s Mafikizolo at the Harare International Conference Centre on December 19.

Comments (2)

MaZimba hamunyari - this is a worldwide marketing campain by coca cola. Nothing to do with honouring certain people ?? this thing was done and ended a while back now it is being made personal

Value? - 2 December 2014

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