Designers shift to new territory

HARARE - The Institute of Creative Arts for Progress in Africa (Icapa) has launched a project which seeks to empower local designers to clothe influential women.

Icapa director, Tsitsi Dangarembga said the aim is to make local designers more visible and push their brands.

“The project is about getting people outside the creative industry genuinely interested in the creative industry. We need people in the influential sectors to be involved and realise that local creatives are good in their work, that they only need exposure,” said Dangarembga.

“As a filmmaker, I saw areas where we lack and I realised that whenever I wanted to get costumes for my films it is always difficult to get a designer who understands my line of thinking.

“So by working with designers, we will have the same ideas. If I am designing a film I need someone who understands designing aspects in clothes,” she said.

She added that the other aim is to have local designers acquire international standards.

Designers who have committed to the project include Paidemoyo Chideya, Yvonne Ndawana and Colin Ratisai among others.

“I started looking around and I realised that we have talented people but we don’t have that first class international edge. I then thought let’s get influential women involved. ” explained the celebrated filmmaker.
 

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