Youth Games preps gather momentum

BULAWAYO - In an effort to publicise, market, create awareness and bring a spirit of belonging, the African Union Sports Council (AUSC) Region V Under-20 Youth Games Local Organising Committee (LOC) has embarked on road shows.

Over the weekend the road show which also paraded Jumbo the mascot moved around many suburbs in Bulawayo.

The parade began in City Centre, went to Makokoba, Mzilikazi, Ntumbane, Njube, Emakhandeni, Luveve 5 and Cowdray Park.

The event was also supported by Iyasa - a renowned Bulawayo dancing outfit that has made tours to so many international countries.

According to Kenny Ndebele, who heads the Marketing and Media department in the LOC, the road shows will continue until the start of the games on December 4.

“The main objective has been about creating awareness on the AUSC Region 5 Under-20 Youth Games,” said Ndebele.

“We have embarked on road shows and we will more series between now and the start of the Games.

“The whole idea is not only to create awareness but create excitement and also try and inculcate a sense of ownership to the people of Bulawayo and Zimbabweans in general.

“So far we have gone through several high density suburbs and will still continue to the other high density suburbs that we have not visited.

“We will also target the low density areas and the surrounding areas in and around Bulawayo. Areas like Plumtree, Esigodini, Tsholotsho, Lupaneand other among many areas for activation. We will also target schools and other learning institutions.”

Ndebele, who is also the Premier soccer League CEO, said: “We have different packages for the sponsors. We have packages for the local sponsors and for the international sponsors.

“We also have packages for product sponsors and we also promise that the business communities will receive maximum support. I’m also confident that they will receive a lot of mileage by associating with the games since it’s an international sporting event.”

Meanwhile, the torch relay for the Games is currently going around the provinces. So far it has covered Mashonaland Central, Mashonaland Eat, Mashonaland West and Manicaland.

It is now set to go to Masvingo, Midlands, Mat South, Mat North before it eventually reaches Bulawayo ahead of the start of the Games.

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