Music promoters fail to cash in on MSU

GWERU - A crowd of 15 000 will certainly guarantee rich pickings for any local artiste offering music that meets expectations of the Midlands State University (MSU) students.

But to think that no one has tried meeting the expectations of this crowd borders on the unbelievable but curiously that’s what it is in Gweru.

Music promoters in the city have failed to cash in on MSU which enrols 15 000 students whose appetite for books is almost at par with their love for entertainment.

Most MSU students will soon be leaving for holidays a disappointed lot after promoters failed to bring in highflying dancehall artistes to the city or even the campus itself.

“I expected to see our Zimdancehall artistes coming here, but there was not much. The last sound clash at the Agric(ultural) show was the peak of the semester,” Tariro Murapa, a final year student at MSU told the Daily News.

Many had hoped to see the likes of man-of-the-moment, Tocky Vibes, in Gweru but promoters seem to have turned a blind eye.

Gweru music fans in general feel let down by promoters as most of their weekends are dampened by lack of entertainment, with local DJs working hard to keep the city entertained.

Local jazz artiste Farai Mafukidze said promoters were not forthcoming to promote shows in Gweru.

“Gweru has the potential of becoming a cultural hub, but promoters are not forthcoming. But I believe Gweru will catch up with other cities,” he said.

Zimdancehall artiste like Guspy Warrior, Tocky Vibes, among others last performed in Gweru in August.

Gweru-based dancehall artiste Wilton Doba (Legion) lamented promoters’ lack of seriousness to support Gweru’s talent.

He said the city was starved of entertainment events which make the city less fun as compared to Harare and Bulawayo.

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