Donald collabo on cards

HARARE - Heshi Mfeshi Studio has re-opened, with recording deals underway for Taurai Mandebvu to collaborate with South Africa’s top-selling artiste Donald.

Heshi Mfeshi Studio, closed over six months ago, is co-owned by Joe Machingura and Leonard Mapfumo.

The label has produced top artistes who include Shinsoman, Taurai Mandebvu, Leonard Mapfumo and others.

Machingura told the Daily News they were still negotiating with Donald.

“It’s one of the things I have been working on since we took a break from recording,” he said.

“I approached Donald for a collaboration with Taurai as well as A.k.a for collaboration with Yoz and Yakka. These guys obviously don’t do things for free. For instance, Donald needs R30 000 to feature on the track, A.k.a also needs money as well. So we are, as a label, working on getting money for the collaborations.”

Donald’s critically acclaimed album Train of Love has taken South Africa by storm, with the first single I Deserve produced in 2011 reaching number one on RAMs Top 100 and Top 40 Charts, also being in the Top 10 on the Media Guide charts.

The follow-up single Denial has achieved the same success, also reaching number 1 — something very rare for South African artistes. To add more to the accolades, I Deserve became the most selling song on the Vodacom Mobile download charts since the album release. Donald’s 3rd single Over the Moon had similar success, also reaching #1.

The release of Train of Love has led Donald to be invited to every prominent music event in SA and neighbouring countries, and has brought major media attention to this young role model’s life. So far, he’s appeared on shows like the award-winning youth soapie Rhythm City, 3Talk with Noeleen, Live, YoTV, Sistahood, SA Idols, MTV Base, Vuzu and others. He’s also been profiled in a number of urban magazines.

Machingura said they were prioritising the collaboration above everything else.

“Our local music industry is stagnant; we are not really moving and the only way to move is to get regional and international artistes on board,” he said. “This is a matter of high priority for us as a label as these collaborations mean exposure on MTV Base, Trace, Channel ‘O’ and a whole lot of other great deals. As a producer, I am passionate about the music and want to see the industry grow.”

His sentiments come just after MTV Base channel director Tim Horwood told the Daily News that the only way to get local music on the regional or international market is through collaborations.

“I suggest collaboration; working with artistes who are established on a pan-African basis helps in pushing careers. You see someone like Diamond who is big in East Africa crossing over to Nigeria and South Africa. He has done collaborations with Davido. Davido has collaborated with Mafikizolo to break into the South African market. Collaboration is the best way to introduce yourself to different markets,” he said.Taurai Mandebvu,

 

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