Edgars Stores partner designers

HARARE - Six local designers have partnered with Edgars Stores to have their designs in two of the retail chain’s stores.

The designers are Znozorzi Adby, Zargueessia, Mucha, Sarudzai, Deekawzee and Zuvva.

Edgars Marketing executive, Rumbidzai Dzimba said it was an extension of their corporate social responsibility.

“As Edgars we are into education and health when it comes to corporate social responsibility and this is an edition.

“We realised that there are upcoming local designers whose products are good but they do not have enough exposure.

“Instead of going to Fashion week or any of those shows whose items are high fashion and not commercial we are focusing on the local designers.

“So this is a trial run and the clothes will be on for eight weeks in Harare and Bulawayo.

“We want to see how much we are able to sell as well as incorporate the items into our systems. If you go to South Africa our stores there have local designer racks and that is what we are doing here,” she said.

She added that after the trial run they are looking at the long term which will start next year. Some of the local designers’ collections hit the stores two weeks ago.

“Next year, we plan on having the clothes for the whole year. We will have training with the designers at our Bulawayo factory, educating them on what we need as a brand and other things.”

One of the designers who is part of the team, Znorzozi Adby says this means a lot to his career.

“The collection is called the Moroccan Kiss. They were impressed by the exhibition at Hifa and they got in touch with me. The recognition alone is big.

“The collection is a mixture of glamour and modesty. It’s a collection of kaftans.

“I have also adjusted my prices to suit those of the Edgars Stores. My collection will hit the stores on October 16.

“As an upcoming designer I feel blessed to be part of this. It will also help us learn the ropes on some of the things involved in the clothing world. I will have 80 outfits in the stores and we worked on them for the past three months,” he said.

Comments (2)

hmmmmmmm hopefully now they can go down with their prices, too expensive but then again Edgars is too expensive, now the question is WHO IS INTERESTED IN DRESSING UP IN A UNIFORM - this is good and bad for the business for the Designers hopefully, it works for them. Good example is Khensani in SA for Goddess, sold her designer clothes in Woolworths and that was the end of her, no one wants seasonal clothes, that's good for kids, well again that's my personal opinion. Well done Designers! AMHLOPHE NJE!

Yoyo - 3 October 2014

BTW Khensani was of Stoned Cherry not Sun Godess, she went on to do another collection with Foschini and she also had her own retail outlet. Her brand is still alive , she has diversified into home and eyewear . she is thriving! AND Unless you are gaining and losing weight , good design should not just be worn seasonally and these are the BEST in Zim . This mentality of fast fashion is killing the industry . invest in good pieces and they will last a life time. Invest in the talent in your own country!

Nina - 24 October 2014

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