HARARE - Divine Assignments, who successfully staged a “Shutdown Gig” to celebrate the end of this year’s edition of the Harare Agricultural Show, will hold The October Beer Festival at The Guard Alert Training Grounds near the Rainbow Towers.
Biggie Chinoperekwei, Divine Assignments director, told the Daily News yesterday that the two-day event “will be a gathering of merry-making, beer -drinking, braais and live music.”
“The beer festival will take place at the open air venue at The Guard Alert Training Grounds, in Harare just adjacent Harare Show Grounds where we recently successfully staged the Harare Agriculture Show reggae dancehall closedown concert featuring more than 20 artistes,” said Chinoperekwei.
He added that the open air venue would be ideal for the potentially big event.
“The month of October is usually known for its warm weather and this being an open air concert; we hope revellers will warm up to our outdoor concept,” he said.
“The idea of the beer festival is to make beer brands available at very cheap prices so that everyone attending can afford them. For beer companies, this is an opportunity to introduce their various beer brands to wider markets.”
Over the two days, music bands of different genres will be billed to perform and entertain the crowds.
“There will be music throughout the two days with the last day reserved for dancehall musicians who will bring down the curtains.”
According to Chinoperekwei, a number of tents will be pitched at the venue with each offering a different dose of entertainment, from mbira to marimba music.
The October Beer Festival is modelled on the world’s popular Munich Beer Festival, also known as Oktoberfest or wies’n by the German locals, which is a public beer festival held once a year in Munich, Germany for 16 days from the middle of September to the first Sunday in October.
Around six million people attend annually, consuming four million litres of beer, half a million roast chickens and
200 000 pairs of pork sausages.
Chinoperekwei said the October Beer Festival will bring together beer drinkers and merry-makers for the two-day drinking festival.
“This will also introduce various beer brands to revellers, hence the promotion of special brand names.
“It is also meant to encourage people to bring families and friends to the beer festival as it will also provide entertainment and live music.”