AB Communications bids for Faya FM licence

GWERU - AB Communications CEO Susan Makore yesterday was taken to task by residents here over its plan to set up a commercial radio station in the city at a public hearing for Faya FM.

The public hearings are being conducted by the Broadcasting Authority of Zimbabwe (BAZ).

AB Communications, which was shortlisted for a radio licence in Gweru, was questioned on their “unreasonable revenue projections” from advertising in a city which has been plagued by de-industrialisation due to poor economic performance.

Residents questioned the depth of the research done by the station before the launch, which is expected five months from the licensing date, according to sources within the company.

The AB Communications boss said its target audience was between 18 and 24 years of age, but residents said that demographic was either of school going age or unemployed, who are not potential advertisers.

In her response, Makore said: “It is important to engage with the young and to connect them to the older generation.”

The station will have a bias towards entertainment and youthful programmes.

It will cover a radius of 40km from the Gweru central business district.

The station will broadcast 70 percent music, 30 percent talk, whilst retaining more than 75 percent of local content.

The major concern of Gweru residents was employment of radio personnel and its funding structure.

“90 percent of our staff will come from Gweru,” Makore assured the stakeholders.

Commissioners questioned AB Communication’s preparedness to launch the radio station if it is awarded licences for both Faya FM in Gweru and Gogogoi FM in Masvingo.

“We will be able to sustain our operations because the two radio stations have different sources of funding because they stand as separate legal entities,” Tawanda Munyika, chief finance officer for ZiFm Stereo,  said.

Gweru residents welcomed the radio station, which will help the city’s youths express themselves musically, culturally and otherwise.

A 90 percent stake in Faya Fm is owned by AB Communications and Zikomo Family Trust, whilst 10 percent is reserved for the employees.

Makore, however, could not disclose the station’s source of funding.

Comments (3)

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GALLERYCARTRIDGES - 22 August 2014

Bva maLicence ese achangopiwa Supa MANDIWANZIRA ZVE. Others wont be given a chance. These country belongs to a very small clique...the rest of us a re just lodgers!

Pondo nechumi - 22 August 2014

The source of funds is Chiadzwa via ZANU PF! Taneta isu nesame pple benefiting from the freed airwaves vamwe vachirambidzwa.

Grace MARUFU - 22 August 2014

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