Of Shopaholics and chic wives

LONDON - When I was much younger, well before the magical 40 years, my favourite pastime was shopping.

I developed habits similar to those of my mother who was a shopaholic in her time, a “good shopaholic” to put it more nicely.

My mother was always very attracted to the more expensive pieces of clothing, and she was a nutter for classic wear.

As a teen I found myself wearing some of my mother’s pieces that she had bought as far back as the eighties.

Memory Mbewe

A few years ago, I realised that my shopping habits were beginning to change.

Previously I almost had to write an essay of my “shopping spree’’ before it took place.

This placed a hugely emotional strain on me. Soon after I decided that shopping did not have to be a pain, and that life was really too short!

Nowadays when I go shopping, I ask myself “Do I look hot in this?”, then “How much is it?”Simples!

Memory Mbewe

So I shop less, but my husband who is probably bigger shopaholic than me, has the patience to shop and search for bargains in a way that deserves an award.

Most men will loiter around a mall, and then “offer to go and sit’’ in the car so that, “I do not disturb you (wife or partner)’’, which is a polite way of saying, “I am leaving, I cannot be seen doing this.

I often analyse the shopping habits of the people around me and this extends to my group of friends, who in their late thirties have become obsessed with not just shopping to look good but all this fitness jargon.

Memory Mbewe

I often talk about how our generation has become so narcissistic.

We are so self -obsessed with beauty and how society perceives us.

The latter may sound negative, but I do not think wanting to look good is necessarily a negative thing.

Looking back, I think even the “vision” of a mother, wife or a 40 something woman has drastically changed.

I will not give my mother as an example as she was an exceptional 40 year old, but when I think back to how my grandmother carried herself in her forties, there is a distinct difference with the present day ( and so should be).

It was as though, once one turned a certain age even your choices in life changed.

Your music became slightly slower and dragging, your clothes covered most of your body except your head, and even the tone of voice changed.

Excuse me! What handbook were these earlier generations reading? I feel like they missed out on living life by following “ridiculous societal values” that made them turn grey and in most cases invisible!

This I was very intrigued when I read the title of a blog by one fashion-conscious lady called Fashion Diary of a Chic Wife.

At last someone has assumed the honourable responsibility of educating women that when you are a wife, you don’t downgrade.

Not at all, you are on your way to an upgrade baby!

I loved the concept behind the whole blog which I intend to follow up on in a full feature in the next few weeks.

Memory Mbewe, you make me so proud.

Thanks to people like you many women now realise that wearing a stained T-shirt and a zambia around their waist is not on.

If you are one of those, no offence, but that categorically is not a representation of a Mai Nhingi (Mrs Something).

I know this could trigger an uproar from certain quarters. But before you attempt, let me put you right.

Looking good is not based on how much money you have.

Over the last few weeks our style panel has been trying to prove just that.

Showing ways of looking like a diamond in clothes from the charity shop or Mupedzanhamo.

On many occasions, women want to make excuses: children, husbands and work, but that nonsense is no longer acceptable.

It really does not take much to look clean. I may be going into a grey area now, but truth needs to be said.

Women like Memory inspire me. As a designer, I just want to say a big well done for representing “chic wives”.

*Pamela is a Zimbabwean fashion journalist and fashion accessory designer based in the United Kingdom. She can be contacted on pamsamasuwo@live.co.uk

Comments (1)

I am so proud of you Memory. You look super great. I am inspired, maybe because I know you from Varsity.

lunathi - 10 February 2016

Post a comment

Readers are kindly requested to refrain from using abusive, vulgar, racist, tribalistic, sexist, discriminatory and hurtful language when posting their comments on the Daily News website.
Those who transgress this civilised etiquette will be barred from contributing to our online discussions.
- Editor

Your email address will not be shared.