DStv rules out pay per view TV

MAURITIUS - DStv, the main digital satellite television provider in sub-Saharan Africa, says it will not introduce pay per view television any time soon despite persistent calls for the service in Zimbabwe and elsewhere on the continent.

Due to constant electricity power cuts, many DStv customers have been pushing for the continental satellite television service provider to bill them for the hours they consume and do away with the current flat rate system.

But Nico Meyer, the chief executive officer of MultiChoice Africa, the operator of the DStv Satellite Television service, told an entertainment content conference that ended in Mauritius at the weekend that his organisation currently had no capacity to put in place such a facility.

“We procure content on a monthly basis, we don’t procure it based on the time the consumer will be using it, but on an entire month,” said Meyer.

The MultiChoice Africa boss added that, unlike mobile operators and electricity companies, they were unable to detect when their subscribers are actually using their service.

“If you buy airtime and you consume it they will deduct it because they can tell.

“But we cannot tell when someone is travelling or not using it.

“All I know is that someone pays on a monthly basis and we make that service available but I cannot tell if you are consuming the service,” he said.

Meyer also revealed that national tax policies are the main reasons why subscription rates vary from country to country.
“People might think that Nigeria has slightly lower rates because they have high numbers in subscriptions, but contrary to popular belief Nigeria does not have the highest number of subscribers.

“The reason for the different subscription rates is due to the countries’ taxation regimes.

“Each country has different taxes hence the different subscription rates.”

Caroline Creasy, MultiChoice Africa General Manager Corporate Affairs, also ruled out the pay per view facility.

“We can’t switch on and switch off when you travel, but what we have done is to create services that help you to catch up with what you would have missed.

“If you are a premium subscriber you can download or stream any of the programmes.”

Comments (2)

Its high time competitors shld inter in Broadcasting industry and see if this idiot will keep on saying his Trash

Gogo - 30 June 2014

@Gogu you are very right. These guys can afford to say what they want because there is no competition. On the other hand our governments (esp Zim) tend to be stumbling blocks. Here is a chance to create employment and bring into the economy more revenue streams in the form of tax. If you suggest this to our old madhalas they start raising trivial security issues. As we speak SA is benefiting from the status quo because most African countries use DSTV services.

Nesongano - 30 June 2014

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