Multichoice hosts content extravaganza

MAURITIUS - Scores of African journalists and celebrities are in Mauritius to attend a five-day conference put together by Multichoice to showcase the best local and international entertainment content.

Dubbed, “Only The Best”, the content extravaganza currently underway at the magnificent Trou Aux Biches Resort & Spa, attracted popular musicians like Mi Casa, Tiwa Savage and Davido as well as popular African celebrities like Rita Dominic, Chinedu Ikiedize, IK and others.

The showcase, officially opened on Tuesday evening by MultiChoice Africa CEO, Nico Meyer, saw the unveiling of a song dedicated to the event done by Davido, Mi Casa, Diamond, Tiwa Savage, Sarkodie and Lola Rae.

Titled Africa Rising, the song is part of Multichoice’s campaign designed to inspire Africans to become more involved in community-based social upliftment projects.

Meyer said the conference was meant to celebrate what the African continent is doing in terms of entertainment.

“We are here to showcase the best local and international content. Have you ever wondered what life would be like without TV? I am really proud to be associated with the organisation that pioneered pay TV. Today Mnet Africa covers 50 countries across the African continent,” said the Multichoice chief.

“We are being a catalyst in bringing about change as there is so much to celebrate in regards with our continent. For example the CNN-Multichoice Journalist Award is rewarding the best journalism coming from the continent.

“As well as the Eutelsat Star Awards where we make sure that our young are rewarded for their achievements. There is still so much more to be done to ensure that we leave a lasting legacy for our children. 

“We work with all governments to achieve a digital migration in Africa. We are a company driving innovation and we always bring something new,” he said.

The opening night was also attended by award-winning Nollywood director, Mildred Okwor, who advised African film makers to make the most of the resources they have.

“My advice is that you must work with what you have. People often watch Hollywood movies and want to be just like them, but we don’t have the same resources. The only way to make it is to utilise what we have as film makers and take it from there. If we operate in that way we will surely propel to great heights,” she said.

The event, which is in its first year running, will run until Saturday.

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