Chibuku road to fame roars to life

HARARE - All is set for the 2014 edition of Chibuku Road to Fame, Zimbabwe’s biggest and most successful talent identification platform.

This year Chibuku Road to Fame will kick start in Masvingo on June 7 and then move to the rest of  Zimbabwe’s 10 provinces.

“As usual, the finals of the Chibuku Road to Fame will be held at Glamis Stadium on September 27 in Harare and the event will see Sulumani Chimbetu entertaining revellers,” said Patricia Murambinda, Delta Beverages marketing manager.

Last year, the annual competition was won by a Bindura-based outfit, The Way Band while 2012 winners were Terry and the Bliss, who broke the stranglehold of Sungura with fresh contemporary jazz-inspired sounds.

This year’s edition is making forays into three neighbouring countries.

Organisers of the event, Delta Beverages, in conjunction with the National Arts Council of Zimbabwe, revealed last week while releasing dates of the much-anticipated 2014 editions of the Chibuku Neshamwari and Chibuku Road to Fame musical showcases.

“The Chibuku Road to Fame, established in Harare in 2001 has now been expanded into three neighbouring countries where the Chibuku brand is also available — Botswana, Malawi with Zambia expected to launch the programme in the next 24 months,” Murambinda said.

“The Chibuku Road to Fame is one of the three largest musical festivals in the country, and is the single largest talent identification programme in Zimbabwe in terms of scale and depth.

“Our long standing partnership with the National Arts Council has shown the power of public-private partnerships in bringing about community development.”

Chibuku Road to Fame’s major objectives are to promote the development of musical groups through identifying groups with potential to produce recordable material and assisting winning groups in documenting their work.

The competition also excels in providing upcoming musicians with technical expertise in music and event management.  

Meanwhile, the Chibuku Neshamwari showcase will be kicking off much earlier with the first provincial competition taking place on May 31 in Mashonaland West.

“Chibuku Neshamwari is the longest running arts sponsorship programme in the country, and has been at the forefront of keeping the practice and art of traditional dance alive in Zimbabwe,” said Murambinda.

Last year’s winners were the Umkhati Theater Works Group of Bulawayo who put up a sterling performance of a traditional tswana dance called Setata.

Chibuku Neshamwari is a tripartite partnership between sponsors, Delta Beverages, the National Arts Council and the Zimbabwe National Traditional Dance Association.

“This year is going to be a busy year for Chibuku, as immediately after the Road to Fame and Neshamwari, the brand will be quickly moving to Bulawayo to sponsor the Chibuku Main Stage at the Intwasa Festival.

“Delta Beverages remain one of the largest supporters of the arts in the country, and in 2014 the company has already hit the ground running to ensure it continues to deliver,” she said.

Founded in 1963 and 2001 respectively, the Chibuku Neshamwari and the Chibuku Road to Fame have respectively grown to critical acclaim, and now boast some of the most valuable entertainment franchises on the local arts front.

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