Econet won't come back into football - Mboweni

HARARE - Zimbabwe's largest mobile telecommunication company, Econet Wireless Zimbabwe Limited (Econet), has maintained it will not return to sponsor football in the near future due to “other pressing national issues.”

Douglas Mboweni, Econet’s group chief executive, yesterday told Parliamentarians during a tour of the company’s operations in Harare that the listed firm was currently focusing on other important issues such as funding the education and health sectors of the country.

“I recently took the matter to our board asking them if it was time we went back into soccer and they said we first have to exhaust assisting people who are in need, such as orphans who have no access to education as well as patients that seek medical treatment,” Mboweni told the legislatures who had enquired if the communication giant will answer the call to bail out the country’s most popular sport.

“So until such a time that my board revises such a position there is nothing that we as management can do.”

Econet in 2005 terminated its five-year contract as the Premier Soccer League (PSL) sponsor following a dispute with rivals NetOne, who were then bankrolling club side CAPS United.

The publicity surrounding the feud was hurting the company’s corporate image, Econet claimed at the time. 

The latest proclamation from Econet will come as a big blow for the seriously underfunded Zimbabwean football sector.

The PSL, in particular, had been hoping to add on to what the league already gets from official sponsor Delta Beverages. 

Delta recently renewed its sponsorship of the Zimbabwean top-flight, which will see the league get a total $1,2 million per season for three years, up from $600 000 from the last three years.

Football administrators and government have appealed to the corporate world for more funding, but years of maladministration and bad press in football have dented the game’s corporate appeal and drove away potential sponsors.

Comments (5)

kkkkki. I like your diplomacy. Econet is politely saying they do not want to give Cashbert any more money kikikik

Shrewd observer - 11 April 2014

That goes to show that the so called Parliamentarians do not even know of the pressing national issues they themselves should try and address neither do they know how much Econet is doing to alleviate the plait of the needy. ASIKANA, HANZI TIZOTI TISU TAKATI BHORA RIENDERERE MBERI!

Nyashanu - 11 April 2014

thumbs up econet. a lot of people are in need of food, shelter, health services, especially some parts of masvingo, matebaleland, etc. may God bless you and increase you forever

weee - 11 April 2014

Econet has taken the right decision; who would want to be associated with people like Cashbert Dube? The silly people who voted for Cashbert should get funding to sponsor football leagues from those who support corruption.

Disaster - 11 April 2014

Thank you Mr Mboweni for taking the lead in assisting the needy, however, may I humbly ask you guys to have a re-look at your industrial relations policy. Please don't deny us, the workers, the democratic right to participate in trade union activities. There are quite a number of us who want to joing the Communication Union (CASWUZ) and have our work related issued handled through the Employment Council not the current scenario where workers earn allowances and face a very uncertain future later on in old age, with the meaningless basic salaries that wont guarantee a good pension.

Lokayi WaNkomponi - 11 April 2014

Post a comment

Readers are kindly requested to refrain from using abusive, vulgar, racist, tribalistic, sexist, discriminatory and hurtful language when posting their comments on the Daily News website.
Those who transgress this civilised etiquette will be barred from contributing to our online discussions.
- Editor

Your email address will not be shared.