Chibuku Cup back on PSL calendar

HARARE - Football fans are in for a jam-packed season after Delta Beverages yesterday unveiled the new Chibuku Super Cup, a knock-out tournament for all 16 Premier Soccer League (PSL) clubs.

The beverages giant will bankroll the tournament, which will be played between May and August, to the tune of $500 000 for the next three years.

At the same function, Delta also announced a three-year renewal with the PSL to remain the league’s title sponsor through their Castle Lager brand.

Delta will pour $700 000 into the Castle Premiership this season with the winners guaranteed to get $100 000 up from the $70 000 that Dynamos received for winning the league in the past three seasons.

This means in total, the beverage manufacturer will be sponsoring both the league and the knock-out competition to a total of $1.2 million this season.

Delta Beverages executive director for marketing, Max Karombo said the new deal showed the company’s sincerity as one of football’s biggest supporters.

“The new Castle Lager Premier League sponsorship package covers a period of three years- that is 2014, 2015, and 2016 seasons,” he said.

“There will be evaluations conducted by Delta Beverages and the PSL at the end of each season to ensure that we both meet our stated objectives.

“Part of the sponsorship covers the PSL administrative costs. However the admin costs have been reduced in order to ensure more money goes towards the clubs. It has been a constant cry from clubs.”

For the last three seasons, the PSL administrative costs gobbled $226 000 each year but there have been a significant decrease to $120 000.

Karombo said the advent of a new cup competition will add glamour and intrigue to the league season.

“When Twine (Phiri) and Kenney (Ndebele) came discussing about the league, one of the things talked about was the inadequacy of cup competitions in-between the league,” he said.

“If you follow international football you will see the fortunes of cup races are shaped by cup competitions. Your FA Cup in the EPL and Copa del Rey in Spain.

“Two tournaments for three years, a total of $3.6 million direct cash injection into the league.

“We hope that this level of commitment to the league will yield resounding success, one that makes all of us stakeholders proud.”

Karombo reiterated that Delta’s sponsorship was in essence facilitation for other sponsors to come on board and support football.

He urged local clubs to be innovative and come up with other avenues of generating revenue to add on to what they are getting from the Delta sponsorship.

The selection of the Castle Lager Premier Soccer League Soccer Star of the year is set to be broadened with Karombo hinting yesterday they were working to include club captains in the selection panel.

The new three-year agreement will see the Zimbabwe’s finest player of the year walking away with $6 000, up from $5000.

“The popular Castle Lager Premier Soccer League Soccer Star of the year will continue to be our lead award but with slight modifications on selection process in order to accommodate enabling technology as well as carefully broadening the selectors’ base,” he said.

“Details of this will be communicated in due course. We are also in the final stages of planning a coaching clinic to be conducted by coaches from FC Barcelona during the course of the PSL season this year.”

PSL chief executive officer Kenny Ndebele expressed gratitude to Delta for the faith they have shown in the league.

“Good marriages bear fruit and we are witnessing the off spring of that marriage in the form of Chibuku Super Cup,” he said.

The new 2014 season is expected to kick off at the start of next month and the arrival of the new cup competition is likely to generate a lot of interest from both clubs and fans.

Comments (3)

Thank you Delta, thank you Twine Phiri. May the good times roll again. We hope to see a new Joel Shambo, a new Moses Chunga, a new Willard Kumalo and a new generation of refreshing talent.

Raramai Chinyangarara - 27 March 2014

Whilst this is appreciated it would have been much better to sponsor the PSL for the whole $1.2million and rename it the Castle/Chibuku PSL. All the fanfare that usually accompanies Delta events would be channeled to various PSL games throughout the year thereby increasing brand awareness right throughout the season than just for the duration of the Chibuku Super Cup. In short the PSL will be better sponsored while Delta would get better mileage

gilbert magwasha - 27 March 2014

Munoti zviri kuitwa na Twine Phiri, vana Mubaiwa vaizvi gona here?

Sir Jephy - 28 March 2014

Post a comment

Readers are kindly requested to refrain from using abusive, vulgar, racist, tribalistic, sexist, discriminatory and hurtful language when posting their comments on the Daily News website.
Those who transgress this civilised etiquette will be barred from contributing to our online discussions.
- Editor

Your email address will not be shared.