Dynamos spruce up

HARARE - Dynamos yesterday received a huge boost ahead of the start of the new season after sponsors BancABC revealed their willingness to bankroll the Glamour Boys’ campaign in the Champions League, if they qualify next year.

BancABC managing director Hashmon Matemera revealed this during the unveiling of the 2014 Premiership kit for the Harare giants with iconic global sporting brand adidas yesterday.

GETTING A FEEL: Dynamos players, officials and club sponsors pose for a photo during yesterday's kit launch in Harare.

BancABC, who are the club’s official sponsors responsible for the salaries for both the players and their technical staff, on a monthly basis, did not bankroll the club’s Champions League campaign this year sighting financial challenges.

But after receiving plaudits for their performance in the Democratic Republic of Congo, despite being knocked out in the first round, Matemera said they were ready to partner DeMbare in Africa again.

“When we started supporting Dynamos some four years ago, our objective was to transform through Dynamos the level and standards of soccer in Zimbabwe,” Matemera said.

“We knew it was going to be a long journey and we knew we couldn’t do it on our own. So when we welcomed Adidas last year, we knew we were in the right direction.

“The partnership with Adidas has actually opened our eyes to the value of partnering with an international brand and we really appreciate what adidas has done not only to us (BancABC) but to Dynamos as a team.

“When we see Dynamos properly kitted we feel we are in the right direction. We also think that through our partnership with Adidas we should be able to do more to enhance the team’s financial position to enhance as well the image of football in the country.

“Resources are limited. The economy is difficult and the fortunes are hard but we always stand behind Dynamos.

“And we think this year from what we have so far seen and from what minister (Webster Shamu) told me about how the boys played in the DRC, we think we are ready to go back to Africa next year.” 

Under the three-year deal which was brokered by the team’s sponsors BancABC, adidas South Africa will supply replica playing kits, training wear, soccer balls and boots among other things.

The partnership, now in its second year, is likely to see more replicas being put on the market with the clubs benefitting seven percent from the sale of the imported merchandise. In his remarks South Africa-based sports marketing manager for adidas brand Bob Maphosa said they were looking to grow their partnership which has been crucial in helping the club to uphold some sense of professional outlook on and off the pitch.

“Our first year partnership with Dynamos has been a roaring success for our company adidas,” Maphosa said.

“Since coming into this partnership, I am delighted to say that our brand and football products have continued to take centre stage in the top Zimbabwean Premier League where we continue to dominate.

“We have enjoyed growth in the market and we have set a high standard for sports retailers in Zimbabwe. As a result, together with DeMbare we will raise the professional football even higher this season through consumer activation, promotions and competition initiatives.

“Undoubtedly, we have also experienced challenges and learnt valuable lessons about business in this exciting environment and as such our process, logistics and general understanding of the local consumer behaviour will vastly be improved going forward.

“This will benefit our consumer as we expand our stores to a further two stores by 2015.

Maphosa added that the fabric was soft and lightweight for superior moisture management that conducts heat and sweat away from the body to keep players cool and dry in warm conditions.

DeMbare’s new jersey, according to Maphosa, is in line with global football jerseys that are used by such teams like European giants Bayern Munich. Dynamos chairman Kenny Mubaiwa thanked their sponsors BancABC for facilitating the deal.

The branded new Dynamos jersey replicas will be available for sale to the public for $50.

Present during the presentation were Dynamos patron, who is also the Information and Communication Technology minister, Webster Shamu, representatives from adidas, main sponsors BancABC and members of the DeMbare executive and board.

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