Tight money dampens Valentine's Day

BULAWAYO - Lovers and business people here claim they could not celebrate this year’s Valentine’s Day due to a number of factors.

In the past years, it was commonplace to see hordes of excited people clad in either red, black or white outfits holding gifts celebrating Valentine’s Day but that was not the case in the City of Kings on Friday as lovers were held back by different circumstances.

The Daily News on Sunday took to the streets and different gift shops to find out the reason behind the gloomy mood.

Bevene Chikerema, a gift retailer, said not so many people purchased gifts for their lovers.

“Business is a bit slow this year as compared to previous years. Customers and window shoppers are citing school fees as a major drawback,” he said.

“It is quiet this year, it is not as vibrant as it used to be in previous years but people are still making an effort to do something for their loved ones nonetheless.”

Chikerema attributed the passive Valentine’s Day mood to current joblessness.

“We were selling our goods at affordable prices but still would-be customers had no buying power. People would rather buy a bag of mealie meal than a Valentine’s gift,” said another gift retailer who refused to be named.

Elizabeth Nqandini said there were more important things to think about so she could not celebrate Valentine’s Day.

“I am sick, I lost a relative and besides I have more important things to think of like my family’s welfare,” she said.

Emmanuel Ndlovu said ladies are now scared of falling in love because of sundry abuse reports from the media.

Kudakwashe Moyo however, said though gifts are not affordable, there are different and classy things on the market which makes it interesting.

“I am doing last minute shopping because over the past few days I had been window shopping, looking for an ideal present for my girlfriend,” he said.

In previous years, lovers in the City of Kings would celebrate Valentine’s Day in style as they would be seen purchasing expensive gifts, attending Valentine’s Day gigs and doing many other romantic things.

Business would be at the peak for gift retailers, restaurants, hotels and many other business entities that accommodate couples. Not this year.

Comments (1)

does valentine bring food to the table?musatipengere mashaya zvekunyora,zimbabweans are so good at adopting foreign culture i wonder if they practice chisi in the UK or states,sick man!

tmak - 17 February 2014

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